‘We ser­vice more than 65 mn mo­bile sub­scribers ev­ery month’

Voice&Data - - NEWS AND VIEWS - Ritu Singh ri­tus@cy­ber­me­dia.co.in

How has the jour­ney been in In­dia so far?

We started in 2005 from a set-up in Gur­gaon. Since then we have been mov­ing for­ward. We fo­cus on voice SMS to gen­er­ate rev­enue as voice SMS has added a new di­men­sion to mes­sag­ing. To­day, ev­ery op­er­a­tor is en­cour­ag­ing voice SMS ap­pli­ca­tion that tran­scends lan­guage bar­rier. The up­take of voice SMS started about 18 months ago across the na­tion. Hence, we have been fo­cus­ing on voice SMS so­lu­tions in In­dia and es­pe­cially for the ru­ral In­dia. The ac­cep­tance of voice SMS in ru­ral area has been good and so we will con­tinue to fo­cus on the area and move for­ward.

We have in­vented voice SMS and have filed more than 20 patent ap­pli­ca­tions cov­er­ing a broad ar­ray of multi-modal and voice SMS tech­nolo­gies.

How has been the up­take of voice SMS in­dus­try in In­dia as well as glob­ally?

The up­take of voice SMS in In­dia has been pretty good. The ru­ral sub­scribers pre­fer to lis­ten to voice SMS over text SMS. We have been re­ceiv­ing bil­lions of such calls daily.

We ser­vice more than 65 mn mo­bile sub­scribers ev­ery month, who col­lec­tively make more than 600 mn monthly calls to ser­vices of­fered by Kirusa. The com­pany has a mar­ket reach of more than 500 mn sub­scribers. We are present in 20 coun­tries and have reached a land­mark of half a bil­lion sub­scribers from just one ser­vice that is voice SMS. In voice SMS we of­fer ap­pli­ca­tions on in­fo­tain­ment, so­cial me­dia, and as well as news. The com­pany said that its mo­bile ser­vices, in­clud­ing the Voice SMS ser­vice, mo­bile so­cial me­dia, and mo­bile in­fo­tain­ment, have fu­eled the com­pany’s global ex­pan­sion to 20 coun­tries across 4 con­ti­nents. We would also be adding a new ap­pli­ca­tion re­lated to voice in this quar­ter.

Who are your cus­tomers?

Kirusa’s voice SMS so­lu­tion has been se­lected by car­ri­ers like Voda­fone, Idea Cel­lu­lar, Tata Com­mu­ni­ca­tions, Air­cel, and Loop mo­bile. We also of­fer ser­vices to global play­ers like Voda­fone, air­tel, Tigo, Eti­salat, Vodacom, Claro—the largest mo­bile phone net­work in Latin Amer­ica, China Mo­bile in Pak­istan, Grameen­phone in Bangladesh, and Warid Tele­com in Pak­istan.

Do you of­fer any voice SMS ap­pli­ca­tion cater­ing to en­ter­prises?

As of now we are not of­fer­ing any such ap­pli­ca­tions. But talks are in the pipe­line and very soon we are plan­ning to come up with such ap­pli­ca­tion.

In the era of 3G and 4GH what are the scopes of your ap­pli­ca­tion?

The 3G and 4G world cer­tainly add to the grow­ing ac­cep­tance of voice SMS ap­pli­ca­tion. We see the next wave of op­por­tu­nity open­ing up with the ac­cep­tance of 3G as well as the up­take of smart­phone users in the coun­try.

Dr In­der­pal S Mu­mick CEO and founder, Kirusa

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