‘We service more than 65 mn mobile subscribers every month’
How has the journey been in India so far?
We started in 2005 from a set-up in Gurgaon. Since then we have been moving forward. We focus on voice SMS to generate revenue as voice SMS has added a new dimension to messaging. Today, every operator is encouraging voice SMS application that transcends language barrier. The uptake of voice SMS started about 18 months ago across the nation. Hence, we have been focusing on voice SMS solutions in India and especially for the rural India. The acceptance of voice SMS in rural area has been good and so we will continue to focus on the area and move forward.
We have invented voice SMS and have filed more than 20 patent applications covering a broad array of multi-modal and voice SMS technologies.
How has been the uptake of voice SMS industry in India as well as globally?
The uptake of voice SMS in India has been pretty good. The rural subscribers prefer to listen to voice SMS over text SMS. We have been receiving billions of such calls daily.
We service more than 65 mn mobile subscribers every month, who collectively make more than 600 mn monthly calls to services offered by Kirusa. The company has a market reach of more than 500 mn subscribers. We are present in 20 countries and have reached a landmark of half a billion subscribers from just one service that is voice SMS. In voice SMS we offer applications on infotainment, social media, and as well as news. The company said that its mobile services, including the Voice SMS service, mobile social media, and mobile infotainment, have fueled the company’s global expansion to 20 countries across 4 continents. We would also be adding a new application related to voice in this quarter.
Who are your customers?
Kirusa’s voice SMS solution has been selected by carriers like Vodafone, Idea Cellular, Tata Communications, Aircel, and Loop mobile. We also offer services to global players like Vodafone, airtel, Tigo, Etisalat, Vodacom, Claro—the largest mobile phone network in Latin America, China Mobile in Pakistan, Grameenphone in Bangladesh, and Warid Telecom in Pakistan.
Do you offer any voice SMS application catering to enterprises?
As of now we are not offering any such applications. But talks are in the pipeline and very soon we are planning to come up with such application.
In the era of 3G and 4GH what are the scopes of your application?
The 3G and 4G world certainly add to the growing acceptance of voice SMS application. We see the next wave of opportunity opening up with the acceptance of 3G as well as the uptake of smartphone users in the country.
Dr Inderpal S Mumick CEO and founder, Kirusa