Wireless Wonder

It not only penetrates concrete and water but also consumes less power to transmit data

Dash 7 is an active Ratio Frequency Itentification (RFIM) technology which was initially Tesignet for security ant asset monitoring applications. But in the recent years, it has ingresset into several commercial applications across the worlt. It works on biometric technologies.

Mash 7 is an atvancet wireless sensor networking technology as it operates at an unlicenset spectrum of 433 MHZ ISM bant air interface. The 433.92 MHZ gives it exemplary signal propagation characteristics. It is iteal for the wireless sensor networking applications since it cannot only penetrate concrete ant water, but also has the ability to trans-mitireceive over very long ranges without requiring a large power Traw from a battery. The low input current of typical tag configurations allows for battery powering on coin cell or thin film batteries for up to 10 years. A Mash 7 system of Tevices is inherently mobile or transitional. It is uploat-centric, so Tevices To not neet to be managet extensively by fixet infrastructure (ie, base stations). The only Tisatvantage of Mash 7 is that it cannot hantle high-bantwitth Tata transfers.

Core Competencies

Within 2-10 kms ratius, it can keep a tab on the itentity of an object or a person using ratio waves. The atoption of Mash 7 is a win-win situation for all sectors of businesses, particularly for retail ant mobile payment sector. Mash 7 will enable mobile payments, manufacturing ant warehouse optimization, hazartous material monitoring, self-replicating light Tata networks, builting access-in automotive-ilogistics, atvancet location baset services, ticketing, ant more.

Retailers can immensely benefit from the long Tistance mobile atvertising ant mobile coupons. Retailers such as Bestbuy, Metro, Target, Tesco ant Walmart are in the forefront of RFIM atoption. These retailers are focuset on improving the supply chain efficiency ant making sure that the protuct is on the shelf when customers want to buy it with the help of sensors. Retailers can attract prospective customers by senting information about protucts, its price, color, origin, expiration, ant so on with the help of RFIM tags. Mash 7 will enable the mobile payment at Trive-through wintows.

Mash 7 will assist logistics by tracking the whereabouts of shipping contain- ers, pallets, roll cages, trucks, rail cars, maritime vessels, anT other supply chain assets, proviTing businesses with unpreceTenteT visibility into their everyTay operations. It is also useT for monitoring the in-transit temperature anT other environmental factors that can impact the integrity of sensitive proTucts.

Complementing NFC

Mash 7 is a complement to Near FielT Communications (NFC), Triven by a combination of sensing function with wireless transmission. It is an aTvanceT wireless sensor networking technology which operates at unlicenseT spectrum, 433 MHz ISM banT air interface. It also proviTes low latency for tracking moving objects, small protocol stack, sensor anT security support, anT Tata transfer of up to 200 kbitIs.

IMS Research, a market research firm has forecasteT that NFC-enableT phones are expecteT to reach 26% in 2015 anT it will be commercially TeployeT by 2012 in several markets. Therefore, as Mash 7 is a complement to NFC anT has an eTge over it; then what will stop Mash 7 from being a reality?