‘Shift­ing to 3G is slow due to lack of aware­ness’

Voice&Data - - NOKIA - —D Shivaku­mar se­nior VP, Nokia, In­dia, Mid­dle East, and Africa

Hand­set Mar­ket Trends The hand­set de­vices mar­ket is grow­ing. Gen­uine brands are con­sol­i­dat­ing as it is in­evitable and the Chi­nese brands do not have any fu­ture. More and more peo­ple are buy­ing smart­phones and the fo­cus is more on bat­tery life, stor­age, and speed. There is al­ready a lot of un­cer­tainty in tele­com and cou­pled with eco­nomic slow­down, things have be­come more com­pli­cated.

Nokia’s Per­for­mance

We are a clear mar­ket leader in dual phones. There is a tran­si­tion to smart de­vices and we are sup­port­ing Win­dows so the chal­lenge is to grow the mar­ket. The up­take of Lu­mia is more be­cause peo­ple are lik­ing the de­sign, big fea­tures, tight in­te­gra­tion of so­cial me­dia, email, and Nokia drive. It is a new OS so at the end of 5 months we are ahead with the other OS for the same time­frame. In mu­sic ser­vices, Nokia mu­sic store is In­dia’s largest on­line mu­sic store with a cat­a­log of over 4.5 mn songs.

3G Up­take

The shift from 2G to 3G is in slow trickle as the sub­scribers do not know what they are pay­ing for. The equa­tion in voice vis-avis data is dif­fer­ent. For 3G to be suc­cess­ful, sim­plic­ity of plan has to come in for data. Fo­cus should be on ap­pli­ca­tions like health, ed­u­ca­tion, and pay­ment. For video calls, in­fra­struc­ture across the coun­try and link­ages are a big prob­lem.

Clos­ing of Nokia Money

In Kenya, the Cen­tral Bank was lib­eral whereas in In­dia, the bank­ing reg­u­la­tion and guide­line is tough. The pay­ment is reg­u­lated and bulk of mo­bile pay­ment is either util­ity pay­ment or peer-to-peer pay­ment. To be prof­itable one needs to have 100 mn sub­scribers.

Chen­nai Man­u­fac­tur­ing

The Chen­nai fa­cil­ity is the largest in the world. We are very strong in ex­ports and are ex­port­ing hand­sets to as many as 50 coun­tries in the world.

Nokia App Store

We are the #1 app store in the coun­try and it has a com­bi­na­tion of lo­cal and In­dian ap­pli­ca­tions. The app store also pro­vides op­er­a­tor billing and the com­pany has tied up with Re­liance, Bharti air­tel, and Voda­fone.

OS War

The war of phones is a war of ecosys­tem as the ap­pli­ca­tion world is chang­ing. We have 4 OS? Ap­ple, RIM, Win­dows, and An­droid. In terms of po­si­tion­ing, we are on right track as we have multi-ser­vices strat­egy.

En­ter­prise Apps

Presently, the fo­cus is on large en­ter­prises but the op­por­tu­nity is to open it up for SMB seg­ments in a big way as it has big rev­enue source in fu­ture.

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