‘We emerged as No.1 smart­phone player with 45% mar­ket share’

Voice&Data - - SAMSUNG - —Ran­jit Ya­dav coun­try head, mo­bile & IT, Sam­sung In­dia

Per­for­mance in FY 2011-12 Sam­sung emerged as the num­ber one smart­phone provider with a mar­ket share of 45%. We strength­ened our re­tail net­work by cre­at­ing a new for­mat of re­tail, termed as the Sam­sung Smart­phone Cafes last year and had over 300 cafes con­nect­ing more than 100,000 re­tail touch points. This year also, we came out with some very unique of­fer­ings like the Galaxy Note, which helped us cre­ate a new seg­ment in the smart­phone mar­ket. So far we have sold more than 5 mn units world­wide since its launch last Oc­to­ber. We also con­sol­i­dated our po­si­tion in fea­ture phones and dual SIMs. Our Galaxy tab range of phones have done ex­ceed­ingly well in the mar­ket and we hope to build fur­ther on our suc­cess.

In­no­va­tions in FY 2011-12

In­no­va­tion has al­ways been one of our great strengths. We in­no­vated across our busi­ness to gain lead­er­ship in the mar­ket. We cre­ated a new mar­ket cat­e­gory with the launch of Galaxy Note. We were the first com­pany to in­tro­duce smart­phones with dual SIMs in In­dia.

Nn­ter­prise Cus­tomers

We are uniquely po­si­tioned to ad­dress the needs of en­ter­prise cus­tomers as we have a com­plete range of prod­ucts from smart­phones to tablets. Our smart­phones come with ro­bust se­cu­rity sys­tems and are com­pat­i­ble with all se­cu­rity pro­to­cols. A sig­nif­i­cant num­ber of smart­phone de­vices come pre­loaded with en­ter­prise ap­pli­ca­tions like Cisco We­bNx and Mi­crosoft Of­fice Suite.

Af­ter Sales Ser­vice

We have over 2,500 ser­vice cen­ters and have one of the largest af­ter sales ser­vice net­works in the coun­try.

In­dia Man­u­fac­tur­ing

In 2011, we in­vested over $70 mn in man­u­fac­tur­ing fa­cil­ity at Noida to­wards tripling our pro­duc­tion ca­pac­ity. We are man­u­fac­tur­ing 30-35 mod­els, in­clud­ing smart­phones.

In­dia’s RFM Fo­cus

The Ben­galuru R&D has the largest soft­ware work­force of Sam­sung out­side Korea and is de­vel­op­ing cus­tomiYed so­lu­tions for the In­dian mar­ket by de­vel­op­ing pro­to­col and plat­form soft­ware for mo­biles. In­dian R&D engi­neers are de­vel­op­ing leading edge so­lu­tions and prod­ucts in ar­eas of 3G, 4G, and 3D. Also in open source soft­ware, the In­dian R&D cen­ter have a key role to play on graph­ics, web, mul­ti­me­dia, sys­tems, and con­ver­gence.

Plans for the Next Fis­cal

We will con­tinue to in­no­vate and bring new leading tech­nol­ogy de­vices to our con­sumers. Our lat­est of­fer­ing is the GALAXY S III, which will be in­tro­duced in the In­dian mar­ket next month. We will con­tinue to en­hance and en­rich our en­tire port­fo­lio in­clud­ing smart­phones, fea­ture phones, dual SIMs, and tablets.

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