‘We emerged as No.1 smartphone player with 45% market share’
Performance in FY 2011-12 Samsung emerged as the number one smartphone provider with a market share of 45%. We strengthened our retail network by creating a new format of retail, termed as the Samsung Smartphone Cafes last year and had over 300 cafes connecting more than 100,000 retail touch points. This year also, we came out with some very unique offerings like the Galaxy Note, which helped us create a new segment in the smartphone market. So far we have sold more than 5 mn units worldwide since its launch last October. We also consolidated our position in feature phones and dual SIMs. Our Galaxy tab range of phones have done exceedingly well in the market and we hope to build further on our success.
Innovations in FY 2011-12
Innovation has always been one of our great strengths. We innovated across our business to gain leadership in the market. We created a new market category with the launch of Galaxy Note. We were the first company to introduce smartphones with dual SIMs in India.
We are uniquely positioned to address the needs of enterprise customers as we have a complete range of products from smartphones to tablets. Our smartphones come with robust security systems and are compatible with all security protocols. A significant number of smartphone devices come preloaded with enterprise applications like Cisco WebNx and Microsoft Office Suite.
After Sales Service
We have over 2,500 service centers and have one of the largest after sales service networks in the country.
In 2011, we invested over $70 mn in manufacturing facility at Noida towards tripling our production capacity. We are manufacturing 30-35 models, including smartphones.
India’s RFM Focus
The Bengaluru R&D has the largest software workforce of Samsung outside Korea and is developing customiYed solutions for the Indian market by developing protocol and platform software for mobiles. Indian R&D engineers are developing leading edge solutions and products in areas of 3G, 4G, and 3D. Also in open source software, the Indian R&D center have a key role to play on graphics, web, multimedia, systems, and convergence.
Plans for the Next Fiscal
We will continue to innovate and bring new leading technology devices to our consumers. Our latest offering is the GALAXY S III, which will be introduced in the Indian market next month. We will continue to enhance and enrich our entire portfolio including smartphones, feature phones, dual SIMs, and tablets.