The Smart­phones King

Of­fer­ing hy­brid prod­ucts be­tween smart­phones and tablets, Sam­sung is set for many more glo­ri­ous years in In­dia

Voice&Data - - SAMSUNG -

2011 was the year of smart­phones and cer­tainly the year of Korean elec­tron­ics ma­jor Sam­sung. The year saw Sam­sung snatch­ing the reigns from Nokia to be­come the king of smart­phone busi­ness in In­dia. The sum­mit was con­quered and cap­tured by Nokia since the times smart­phones came to In­dia. Many global play­ers like Ap­ple, RIM, LG, Sony, and HTC had so far failed to de­throne the Fin­nish hand­sets gi­ant. But Sam­sung did it.

A se­ries of next gen­er­a­tion de­vices, per­sis­tent in­no­va­tion, in­dus­try de­fy­ing prod­ucts, and of­fer­ing ‘fu­ture prod­ucts to­day’ have helped the Korean player achieve what other play­ers have not even dreamt of. At least not in this short span of time.

It top­pled Nokia in the smart­phone busi­ness, both in vol­ume and value terms. Its Star and Galaxy se­ries phones were in­stant hits in the In­dian mar­ket. The en­tire prod­uct port­fo­lio of Sam­sung was sell­ing like hot­cakes. There are many fac­tors to Sam­sung’s suc­cess in In­dia. Few are or­ganic and some of them are in­or­ganic. The most no­table among its in­or­ganic growth fac­tors was the lack of choice for con­sumers in smart­phones as well as mid-range mul­ti­me­dia phones. Be­sides Sam­sung, there were only 2 or 3 brands avail­able which have some brand re­call value.

RIM, HTC, Ap­ple, LG, Mo­torola, and Sony Nric­s­son were al­most dried out names in this busi­ness. So users who wanted to go for a new phone and are lit­tle brand con­scious had no choice but to go for Sam­sung. Be­sides, the com­pany had launched nu­mer­ous prod­ucts rang­ing from var­i­ous price points for all kind of cus­tomers. It also brought some ‘firsts’ to the In­dian mar­ket. The most re­mark­able was the launch of the Galaxy Note, a hy­brid prod­uct be­tween a smart­phone and a tablet. It saw huge de­mand in the mar­ket. It is es­ti­mated that Sam­sung is sell­ing around 40,000 Galaxy Notes ev­ery month, means half a mil­lion phones a year. And that is an en­vi­able feat keep­ing the high price of the prod­uct in mind. The Galaxy S se­ries phones, too, have been do­ing re­mark­ably well for the last 2 years.

One of the re­mark­able thing about the Korean gi­ant is it caters to all kind of cus­tomers, and fit to all kind of bud­gets. Also, this is the only com­pany that has smart­phone of­fer­ings in mul­ti­ple op­er­at­ing sys­tems- An­droid, Bada and Win­dows. And that gives am­ple choice to prospec­tive buy­ers.

Galaxy Tab was the first true tablet to be launched in the In­dian mar­ket, though there are a cou­ple of home­grown man­u­fac­tur­ers who had launched tablets ear­lier. It’s been al­most 2 years since the tablet was launched and many other global play­ers like Ap­ple, RIM, and Mo­torola too have launched tablets in the In­dian mar­kets, but Sam­sung is do­ing more busi­ness than all of them put to­gether.

Classy de­sign, prod­ucts in dif­fer­ent siYes and on dif­fer­ent op­er­at­ing sys­tems, plethora of apps to choose from, able af­ter sales ser­vice, ro­bust chan­nel strat­egy, and more im­por­tantly, suit­ing ev­ery bud­get—all these fac­tors put to­gether have helped the Korean ma­jor be­come the leader in the In­dian hand­set space.

The other ‘first’ was the launch of dual SIM smart­phones. The com­pany launched 3 phones in that cat­e­gory and the Galaxy Ace Duos is the most sell­ing prod­uct in it. And not just the end users, the com­pany has am­ple sup­ply for the en­ter­prise cus­tomers as well. It has prod­ucts rang­ing from smart­phones to tablets and note­books and a sig­nif­i­cant num­ber of its smart­phones come pre­loaded with en­ter­prise ap­pli­ca­tions like Cisco We­bex, Mi­crosoft Of­fice Suite, etc.

Among other things, the com­pany’s R&D cen­ter at Ben­galuru has the high­est num­ber of soft­ware work­force out­side Korea and are de­vel­op­ing prod­ucts like LTN, 4G, and 3D. With a 360 de­gree per­spec­tive of the In­dian tele­com space, in­no­va­tive prod­uct line up, and wellestab­lished re­tail strat­egy cou­pled with qual­ity af­ter sales ser­vice, Sam­sung is set for many more glo­ri­ous years in the In­dian busi­ness arena.

To cater to all kind of cus­tomers, it has been no­ticed taht the Korean com­pany has ramped up its af­ter sales ser­vice, in terms of quan­tity and qual­ity, to a new height.

With all these cus­tomer cen­tric ap­proach, it seems the Korean elec­tron­ics gi­ant means busi­ness and that too a lot of it.

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