The Smartphones King
Offering hybrid products between smartphones and tablets, Samsung is set for many more glorious years in India
2011 was the year of smartphones and certainly the year of Korean electronics major Samsung. The year saw Samsung snatching the reigns from Nokia to become the king of smartphone business in India. The summit was conquered and captured by Nokia since the times smartphones came to India. Many global players like Apple, RIM, LG, Sony, and HTC had so far failed to dethrone the Finnish handsets giant. But Samsung did it.
A series of next generation devices, persistent innovation, industry defying products, and offering ‘future products today’ have helped the Korean player achieve what other players have not even dreamt of. At least not in this short span of time.
It toppled Nokia in the smartphone business, both in volume and value terms. Its Star and Galaxy series phones were instant hits in the Indian market. The entire product portfolio of Samsung was selling like hotcakes. There are many factors to Samsung’s success in India. Few are organic and some of them are inorganic. The most notable among its inorganic growth factors was the lack of choice for consumers in smartphones as well as mid-range multimedia phones. Besides Samsung, there were only 2 or 3 brands available which have some brand recall value.
RIM, HTC, Apple, LG, Motorola, and Sony Nricsson were almost dried out names in this business. So users who wanted to go for a new phone and are little brand conscious had no choice but to go for Samsung. Besides, the company had launched numerous products ranging from various price points for all kind of customers. It also brought some ‘firsts’ to the Indian market. The most remarkable was the launch of the Galaxy Note, a hybrid product between a smartphone and a tablet. It saw huge demand in the market. It is estimated that Samsung is selling around 40,000 Galaxy Notes every month, means half a million phones a year. And that is an enviable feat keeping the high price of the product in mind. The Galaxy S series phones, too, have been doing remarkably well for the last 2 years.
One of the remarkable thing about the Korean giant is it caters to all kind of customers, and fit to all kind of budgets. Also, this is the only company that has smartphone offerings in multiple operating systems- Android, Bada and Windows. And that gives ample choice to prospective buyers.
Galaxy Tab was the first true tablet to be launched in the Indian market, though there are a couple of homegrown manufacturers who had launched tablets earlier. It’s been almost 2 years since the tablet was launched and many other global players like Apple, RIM, and Motorola too have launched tablets in the Indian markets, but Samsung is doing more business than all of them put together.
Classy design, products in different siYes and on different operating systems, plethora of apps to choose from, able after sales service, robust channel strategy, and more importantly, suiting every budget—all these factors put together have helped the Korean major become the leader in the Indian handset space.
The other ‘first’ was the launch of dual SIM smartphones. The company launched 3 phones in that category and the Galaxy Ace Duos is the most selling product in it. And not just the end users, the company has ample supply for the enterprise customers as well. It has products ranging from smartphones to tablets and notebooks and a significant number of its smartphones come preloaded with enterprise applications like Cisco Webex, Microsoft Office Suite, etc.
Among other things, the company’s R&D center at Bengaluru has the highest number of software workforce outside Korea and are developing products like LTN, 4G, and 3D. With a 360 degree perspective of the Indian telecom space, innovative product line up, and wellestablished retail strategy coupled with quality after sales service, Samsung is set for many more glorious years in the Indian business arena.
To cater to all kind of customers, it has been noticed taht the Korean company has ramped up its after sales service, in terms of quantity and quality, to a new height.
With all these customer centric approach, it seems the Korean electronics giant means business and that too a lot of it.