Man­ag­ing Well

Man­aged ser­vices and mo­bile packet so­lu­tions have helped NSN in a big way


2 011 saw un­veil­ing of new strat­egy by NSN. The strat­egy fo­cused on mo­bile broad­band and re­struc­tur­ing aimed at im­prov­ing the com­pany’s com­pet­i­tive­ness and pro­duc­tiv­ity. The fo­cus was also on re­duc­ing op­er­at­ing ex­penses and pro­duc­tion over­heads.

Keep­ing in view the broad­band fo­cus, the com­pany ac­quired ma­jor­ity of wire­less net­work in­fra­struc­ture as­sets of Mo­torola So­lu­tions in April 2011 and ex­panded its op­er­a­tions by adding new prod­ucts and ser­vices. All this helped the com­pany to re­main in the lead­er­ship po­si­tion by pro­vid­ing end-to-end ser­vices in mo­bile broad­band.

In In­dia, the com­pany leads packet core mar­ket as it han­dles data traf­fic for 250 mn sub­scribers. The com­pany has im­ple­mented in­tel­li­gent mo­bile packet core so­lu­tions for Bharti air­tel, Dat­a­com, Idea Cel­lu­lar, Tata Teleser­vices, and Uni­nor. The so­lu­tion has helped op­er­a­tors in re­duc­ing to­tal cost of own­er­ship, max­i­miz­ing rev­enue op­por­tu­ni­ties, and ad­dress­ing grow­ing band­width re­quire­ments. The com­pany has im­ple­mented cus­tomer ex­pe­ri­ence man­age­ment (CEM) for Bharti air­tel for op­ti­miz­ing and en­rich­ing user ex­pe­ri­ence.

The CEM plat­form helps in main­tain­ing and stor­ing real-time ex­pe­ri­ence met­rics for ev­ery sub­scriber in the net­work en­abling Bharti air­tel to proac­tively cater to the cus­tomer needs. For Voda­fone, the com­pany has im­ple­mented uni­fied billing and charg­ing so­lu­tions. This will help in boost­ing its data sub­scriber takeup, cap­tur­ing new rev­enue streams, and re­duc­ing op­er­at­ing costs through sim­pli­fied op­er­a­tions.

The fis­cal also saw ap­point­ment of San­deep Giro­tra to lead NSN In­dia busi­ness in the coun­try from Ashish Chowd­hary. There is a lot of ex­pec­ta­tion from the new chief as he has been as­so­ci­ated with NSN for a long time and has a lot of ex­pe­ri­ence work­ing in dif­fer­ent ca­pac­i­ties.

The com­pany has done pretty well on man­aged ser­vices and also fares well on the new trend where op­er­a­tors are look­ing for man­aged ser­vices part­ner with multi-ven­dor ca­pa­bil­i­ties. On man­aged ser­vices, the com­pany ex­tended its con­tract with Bharti air­tel for 5 years in 8 cir­cles. Un­der the con­tract, NSN will man­age and main­tain Bharti aqir­tel’s 3G and GSM net­works as well as iWAN (in­ter­net Wire­less Ac­cess Net­work), the op­er­a­tor’s en­ter­prise broad­band ser­vice.

On 4G, the com­pany has opened its ac­count by bag­ging Bharti’s net­work in Ma­ha­rash­tra and is at par with all the ven­dors as every­body has got one cir­cle each. This is con­sid­ered to be the big­gest deal as it cov­ers a large state. In case of Bharti, NSN will pro­vide net­work de­sign, in­te­gra­tion, com­mis­sion­ing, and op­ti­miza­tion ser­vices and full set of care ser­vices in­clud­ing hard­ware, soft­ware and com­pe­tence de­vel­op­ment ser­vices. The com­pany is also plan­ning to use its GNSC at Noida to re­motely de­liver ser­vices for im­proved ef­fi­ciency and net­work per­for­mance to Bharti air­tel. Plans are that the com­pany will use its TD-LTE 6 pipes ra­dio that re­duces site space and to­tal cost of own­er­ship.

In the fis­cal, the com­pany ex­panded its Chen­nai man­u­fac­tur­ing fa­cil­ity from 35,000 to 55,000 square me­ters and also in­creased its prod­uct lines to 33. The ex­pan­sion has helped NSN to ex­port ap­prox­i­mately 37% of the fa­cil­ity’s pro­duc­tion across Asia Pa­cific. It will also en­able the com­pany to man­u­fac­ture and dis­trib­ute new multi-ra­dio and LTE prod­ucts (GSM and LTE-ready 3G base sta­tions and its Flex­iPacket ra­dio).

The com­pany has been grow­ing on its man­power strength due to ex­pan­sion and ac­qui­si­tion strat­egy. Presently, the com­pany em­ploys 15,000 peo­ple (10,000 di­rect and 5,000 in­di­rect) in In­dia as it is a pri­or­ity mar­ket both from de­liv­ery base and global in­no­va­tion hub. The com­pany de­ploys around 9,000 peo­ple in the ser­vices di­vi­sion. The Global Net­work So­lu­tions Cen­ter (GNSC) at Noida and Chen­nai takes care of in­ter­na­tional as well as In­dian clients. NSN has also been con­tin­u­ously in­vest­ing in its GNSC to make it a world-class fa­cil­ity and has been even im­prov­ing on its man­aged ser­vices busi­ness. Though the com­pany has been strug­gling to grab deals when pit­ted against its Chi­nese coun­ter­parts on the price front, NSN has man­aged to build long term re­la­tion­ship with its ex­ist­ing part­ners in In­dia.


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