Pre­ferred Part­ner

Ex­per­tise in all of the ‘in-de­mand’ tech­nolo­gies like 3G, 4G, and mo­bile broad­band makes Eric­s­son quite sought af­ter


In­dia saw 3G in 2010 and 4G in 2011 and in both the cases Eric­s­son was the first choice by many tel­cos to get the trial done. Large play­ers like Re­laince and Qual­comm had done the LTE tri­als with Eric­s­son way back in 2010 and it’s be­cause the Swedish tele­com gear maker has been an ex­pert in all the next-gen­er­a­tion and fu­ture tech­nolo­gies like 3G, 4G, and LTE.

Though the com­pany saw a dip in rev­enue from its In­dian op­er­a­tions in the last fis­cal com­pared to a year ago, it does not un­der­mine the strength and po­ten­tial of the Swedish firm. The com­pany man­aged to get a good num­ber of deals, but the size of the deals pre­vented it from show­ing a growth tra­jec­tory. Due to its as­so­ci­a­tion with all the In­dian op­er­a­tors, Eric­s­son had big and small ex­pan­sion projects in hand. Eric­s­son’s strong pres­ence in the 2G cir­cles helped it gain a sig­nif­i­cant foothold in 3G by be­com­ing the part­ner of choice for leading op­er­a­tors like Bharti, Voda­fone, Air­cel, Idea, and oth­ers. Se­condly, the dip in its rev­enue can be at­trib­uted to ru­pee de­pre­ci­a­tion to some ex­tent.

Eric­s­son signed new deals with leading op­er­a­tors in­clud­ing Bharti, Air­cel, SSTL (MTS), and Idea man­ag­ing the net­works in multi-ven­dor and mul­ti­tech­nol­ogy en­vi­ron­ment. Eric­s­son is pro­vid­ing ser­vices in 15 tele­com cir­cles for all types of wire­less tech­nolo­gies de­ployed in Bharti air­tel’s net­work. In In­dia the com­pany is re­spon­si­ble for more than one-third of the ex­ist­ing 3G roll­outs and is also en­gaged with the leading ser­vice providers for roll­out of 4G net­works. It has suc­cess­fully con­ducted field tri­als with Re­liance and Qual­comm in De­cem­ber 2010 demon­strat­ing high speed mo­bile broad­band ac­cess in a mo­bile en­vi­ron­ment with LTE.

In the man­aged ser­vices mar­ket the com­pany signed new deals with leading op­er­a­tors in­clud­ing Bharti, Air­cel, SSTL (MTS), and Idea. Its foray into the TV F me­dia mar­ket has also been suc­cess­ful. Eric­s­son supplied Tata Sky, an ad­vanced TV on-de­mand sys­tem that en­ables its 8 mn satel­lite sub­scribers to en­joy the flex­i­bil­ity and en­hanced choice of un­lim­ited movies on-de­mand and catch-up TV through Eric­s­son’s Me­dia De­liv­ery Net­work (MDN). Eric­s­son is pro­vid­ing man­aged ser­vices for the op­er­a­tion and main­te­nance of the project.

Eric­s­son also pro­vides busi­ness mod­els and part­ner­ships to broad­cast­ers for de­vel­op­ing their busi­ness and com­pet­i­tive­ness. The of­fer­ing is a com­bi­na­tion of Eric­s­son’s man­aged ser­vices and tech­nol­ogy lead­er­ship with strate­gic in­vest­ments in play-out op­er­a­tions, ca­pa­bil­ity and com­pe­tence. The core com­po­nents of its so­lu­tion are typ­i­cally ser­vices re­lated to pro­gram play-out and qual­ity con­trol. Eric­s­son man­ages the day-to-day play-out op­er­a­tions, which al­lows broad­cast­ers to de­vote at­ten­tion to their cus­tomers, con­tent ac­qui­si­tion, con­tent rights and strate­gic plan­ning. The of­fer­ing en­sures that the broad­cast­ers are able to meet the in­creas­ing com­mer­cial and tech­no­log­i­cal com­plex­ity and com­pe­ti­tion in the TV mar­ket.

Eric­s­son strength­ened its OSS/BSS port­fo­lio by ac­quir­ing Tel­cor­dia last year, and around 2,600 em­ploy­ees joined in. With this, Eric­s­son was able to man­age a prom­i­nent com­bined mar­ket share of pre­paid charg­ing sys­tems.

Of­fer­ing so­lu­tions that span from fiber-to-the-node (FTTN) with VDSL2 for fast-time-to mar­ket and a max­i­mized re­use of the ex­ist­ing cop­per net­work; fib­erto-the-busi­ness (FTTBiz) for high mar­gin rev­enue; fiber-to-the-build­ing (FTTB) for cap­tur­ing new mar­ket seg­ments; to fib­erto-the-home (FTTH) as the ul­ti­mate end goal, the com­pany is in part­ner­ship with Ra­dius In­fratel for the de­ploy­ment of FTTH in 600,000 house­holds and busi­nesses in In­dia with it’s EDA 1,500 GPON pro­vid­ing in­ter­net speeds of 100 Mbps.

Rid­ding high on its RFD front, Eric­s­son in­vested close to SEO 33 bn in 2011 in re­search and de­vel­op­ment. The com­pany is the largest holder of es­sen­tial patents for wire­less com­mu­ni­ca­tion, with over 90 li­cense agree­ments and 30,000 patents. Hav­ing 3 RFD cen­ters in Gur­gaon, Ben­galuru, and Chen­nai, the com­pany is do­ing RFD in sev­eral ar­eas in­clud­ing rev­enue man­age­ment, IP, and OSS.

Hold­ing a strong port­fo­lio of 30,000 patents in wire­less in­fra­struc­ture, Eric­s­son to­day has the most ro­bust wire­less in­tel­lec­tual port­fo­lio.


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