In Tur­bu­lent Times

Voice&Data - - CONTENTS - Gyana Ran­jan Swain

The.slow­­jor.ver­ti­ tele­com.and.govt..took.a.toll..

En­ter­prises al­ways look for the right kind of ap­pli­ca­tionsH pro­cess­esH and re­sources when it comes to mak­ing a re­li­able and ro­bust in­fra­struc­ture at min­i­mal cost. And as en­ter­prises growH there is an up­surge in de­mand to man­age net­work and net­work re­lated is­suesH and net­work in­te­gra­tion plays an im­por­tant role here. Though most of the en­ter­prises go for out­sourc­ing their ser­vices as it helps them to con­cen­trate on their core com­pe­ten­cies—se­lect­ing the right part­ner is still a key is­sue for them.

In­te­gra­tion ser­vices of­fer cus­tomers sev­eral unique ben­e­fits in ad­di­tion to cost sav­ings. The suite of ser­vices ef­fi­ciently merges dataH voiceH and video com­mu­ni­ca­tions over frame re­layH and ATMIin­ter­net pro­to­col net­works. This pro­vides cus­tomers a sin­gle point of net­work con­trol with fewer points of fail­ureH a sim­pli­fied net­work topol­o­gyH re­mote dial-up ca­pa­bil­i­tiesH and in­ter­net ac­cess. In­te­gra­tion ser­vices are ex­pand­able as the com­mu­ni­ca­tion needs of a busi­ness changesH and cus­tomers can rely on ex­perts that have ex­per­tise in voice ap­pli­ca­tionsH LANsH and PANs to es­tab­lish and sup­port their in­te­grated net­works. The in­te­gra­tion ser­vices ac­com­mo­date all of a busi­ness’ cen­tral siteH branch of­ficeH and re­mote ac­cess de­mands in one com­plete suite.

In­te­gra­tors try to de­liver value by plan­ning and build­ing in­fra­struc­ture so­lu­tionsH con­nect­ing or­ga­ni­za­tionsH peo­pleH and sys­tems. The net­work­ing in­te­gra­tion skillsH project man­age­ment ca­pa­bil­i­tiesH and knowl­edge en­hance con­trol over end-toend busi­ness process trans­for­ma­tion and a multi-ven­dor net­work in­fra­struc­ture while im­prov­ing pro­duc­tiv­i­tyH re­duc­ing com­plex­i­tyH and strength­en­ing RoI.

Mar­ket Dy­nam­ics

Net­work in­te­gra­tion in­dus­try wit­nessed a col­lat­eral dam­age in the last fis­cal as most of the driv­ing ver­ti­cals saw a dras­tic slow­down and en­ter­prises took ev­ery step with ut­most cau­tion. Big spenders like tele­com and gov­ern­ment de­layed their project roll­outs for in­def­i­nite pe­ri­odH other ma­jor sec­tors like BFSI and ITNS did not come out with many large or­dersH and in to­talH it took a huge toll on the net­work in­te­gra­tion in­dus­try.

The tech­nol­ogy for the en­ter­prise and ser­vice in­dus­try in In­dia is mov­ing to­wards to­tal con­ver­gence of voiceH dataH videoH and se­cu­rity. Com­pli­anceH multi-pro­to­col la­bel switch­ingH uni­fied com­mu­ni­ca­tionsH and data cen­ters are the new trends of the day.

Col­lab­o­ra­tion is one of the ma­jor mar­ket trends. To­day’s busi­ness users re­ally want more ef­fec­tive com­mu­ni­ca­tions. They need in­for­ma­tion con­trol and uni­fied tech­nol­ogy so­lu­tions. Col­lab­o­ra­tion rep­re­sents the pres­ence of in­for­ma­tion of the end-userH sin­gle source of dataH voice and videoH and flex­i­bil­ity to use mul­ti­ple de­vices seam­lessly and sim­pli­fied ap­pli­ca­tion ac­cess. Hence col­lab­o­ra­tion re­sults in ap­pli­ca­tions that en­able user con­trolled pro­duc­tiv­ity any­whereH any­time with any de­vice either wired or wire­less.

Ven­dor Dy­nam­ics

The top ven­dors in the NI space be­haved the same way this fis­cal as they had done a year ago. They did not see much trac­tion in any of the in­dus­try ver­ti­cals and the tra­di­tional key ver­ti­cals like BFSI and ITeS just stretched lit­tle far and kept the in­dus­try mov­ing. Al­most all play­ers like PiproH HCLH and Tulip failed to match their pro­jec­tions. The growth of the play­ers came down to half com­pared to the pre­vi­ous fi­nan­cial year. Among ven­dorsH Pipro grabbed some key projects in BFSI and ITeSH how­ever it saw a dip in or­ders com­ing from tele­com and gov­ern­mentH though it bagged a data cen­ter or­der for the UID project.

What Lies In the Fu­ture

The SMN mar­ket is big for ven­dors since the net­work­ing tech­nol­ogy has now be­come af­ford­able—routersH switch­esH and wire­less se­cu­rity prod­ucts are avail­able at af­ford­able prices. The prod­ucts de­signed for SMN are easy to use and don’t need too much tech­ni­cal ex­per­tise. No doubtH the SMN seg­ment would be the key fo­cus area for us in the com­ing times. The con­cept of end-to-end or one-stop so­lu­tion providers is gain­ing mo­men­tum. It saves the frus­tra­tion of work­ing with mul­ti­ple part­ners and the NI is able to of­fer a to­tal suite of re­lated so­lu­tions. The NI has be­come the sin­gle point of con­tact and cus­tom­izes the right and re­lated tech­nolo­gies to of­fer an en­tire so­lu­tion kit that ad­dresses the busi­ness re­quire­ment and the full net­work­ing life-cy­cle. The de­mand has been for ven­dors who can pro­vide equip­ment as well as the ap­pli­ca­tions to run on them.

Pith the rapid growth of broad­bandH it is ex­pected that DSL broad­band will be the real leader in terms of tech­nolo­gies and VAS; high-speed in­ter­net with VoIP and IPTV com­bi­na­tion will ac­tu­ally drive the busi­ness. Over­allH there is a huge po­ten­tial for net­work in­te­gra­tion with re­spect to in­ter­net ac­tiv­i­ties.

De­fenseH gov­ern­mentH BFSIH ser­vice providersH and ITeS still con­tinue to be the key con­trib­u­tors to the growth. Other ma­jor con­trib­u­tors in­clude cafe­te­riaH mallsH rail­way sta­tionsH e-govH apart­mentsH ho­telsH multi-lo­ca­tion or­ga­nized re­tail storesH and data cen­ters. There are huge plans to build new air­portsH portsH SNRs which would fuel the de­mand for IT.

Though the In­dian mar­ket has wit­nessed steady growthH there are many ir­ri­tants that need to be re­moved. In the cur­rent sce­nar­ioH equip­ment ven­dors and con­nec­tiv­ity ser­vice providers have greater clout in the mar­ket than the in­te­gra­tors.


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