AUDIO-VIDEO CONFERENCING

The New Real

The.rise.in.enterprise.mobility,.penetration. of.smart.devices,.and.proliferation.of.3G. has.presented.a.new.dimension.for.AV. conferencing..

From the early days of not-so-rich, plain vanilla segment, the audio-video conferencing segment market today has grabbed its place as one of the most cash rich segments of the telecom industry. A testament to this is its last year’s performance.

This year too VOICE&DATA made some revisions in last year’s figures to came up with the consolidated growth and the top grossers of the segment. According to VOICE&DATA estimates, the audio video conferencing industry grew by 16% to register ` 391 crore in FY 2011-12 compared to ` 337 crore in FY 2010-11.

Making it to the top was Polycom. The company made quite a few announcements in the fiscal like Realpresence Mobile, the first enterprise HD video software solution for tablets, high-quality visual communications solutions enabling ease-of-use and adhering to best-of-breed open standards, which allows it to partner with the Polycom Open Collaboration Network Partners (POCN) such as Microsoft, IBM, HP, Avaya, Juniper, Broadsoft, McAfee, and Siemens and the launch of Polycom RealPresence cloud. The company’s RealPresence platform is being used by airtel to deliver VaaS solutions to SMBs and enterprises throughout India.

The company kept on focusing on mobility, enterprises, and small-medium businesses. The company also focused on flexibility and brought out products that were of open standards and interoperable—this added to the portfolio of the products.

Following Polycom was Cisco. The company has maintained its extensive deployments in ITIITeS, BFSI, manufacturing,