Biggies like Samsung and Apple capture the larger pie, while the smaller ones fight to survive
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Astrong wave of new tablet players flooded the Indian telecom market in 2011-12. Just like what happened with the mobile phones couple of years back, both domestic and multinational companies joined the rat race in launching tablets in the Indian market. Besides the MNCs, the most homegrown handset makers also forayed into the market by launching a product or two. However the take-off for the homegrown tablets was not as good as it went for the MNCs.
The siYe of the emerging dynamic market can be very well estimated from the fact that the market that came into picture a mere 4 years ago, boast of around 35 tablets with more than 100 models today.
Phile the global vendors like Apple, Samsung, RIM, Motorola, etc, catering to the elite customers, many Indian players including Olive, Beetel, Pespro, Oarbonn, Spice, Toshiba, HCL, LACs Magnum, Micromax, Aakash, Pistel, Ace, also offered to suffice the palette of the not so affluent class. Even the telecom operators like BSNL and Reliance Communications could not resist themselves from launching few models though with bundled offers.
Samsung clearly tops the chart in the Indian tablet market. The success can be attributed to its forte in the smartphone market. The Oorean company’s strategy of utiliYing its success in the handset segment to the tablet segment helped the company to occupy the first slot. It also appeared a bit lucky in the tablet business in India as no other global company besides Apple has a good product. The sheer quality of