Big­gies like Sam­sung and Ap­ple cap­ture the larger pie, while the smaller ones fight to sur­vive

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Big­gies Re­main Big­gies­dus­­ adop­tion,.open.stan­dards,.IP.Tele­phony,.UC.­bil­­forms

Astrong wave of new tablet play­ers flooded the In­dian tele­com mar­ket in 2011-12. Just like what hap­pened with the mo­bile phones cou­ple of years back, both do­mes­tic and multi­na­tional com­pa­nies joined the rat race in launch­ing tablets in the In­dian mar­ket. Be­sides the MNCs, the most home­grown hand­set mak­ers also for­ayed into the mar­ket by launch­ing a prod­uct or two. How­ever the take-off for the home­grown tablets was not as good as it went for the MNCs.

The siYe of the emerg­ing dy­namic mar­ket can be very well es­ti­mated from the fact that the mar­ket that came into pic­ture a mere 4 years ago, boast of around 35 tablets with more than 100 mod­els to­day.

Phile the global ven­dors like Ap­ple, Sam­sung, RIM, Mo­torola, etc, cater­ing to the elite cus­tomers, many In­dian play­ers in­clud­ing Olive, Bee­tel, Pe­spro, Oar­bonn, Spice, Toshiba, HCL, LACs Mag­num, Mi­cro­max, Aakash, Pis­tel, Ace, also of­fered to suf­fice the pal­ette of the not so af­flu­ent class. Even the tele­com op­er­a­tors like BSNL and Re­liance Com­mu­ni­ca­tions could not re­sist them­selves from launch­ing few mod­els though with bun­dled of­fers.

Ven­dor Dy­nam­ics

Sam­sung clearly tops the chart in the In­dian tablet mar­ket. The suc­cess can be at­trib­uted to its forte in the smart­phone mar­ket. The Oorean com­pany’s strat­egy of util­iYing its suc­cess in the hand­set seg­ment to the tablet seg­ment helped the com­pany to oc­cupy the first slot. It also ap­peared a bit lucky in the tablet busi­ness in In­dia as no other global com­pany be­sides Ap­ple has a good prod­uct. The sheer qual­ity of

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