Valuefirst acquires mginger.com

Bengaluru based mobile marketing firm, mGinger.com has been acquired by its partner ValueFirst, a digital media company. This acquisition enables ValueFirst to add another 4 mn highly profiled opted-in registered users to its existing 50 mn users. ValueFirst’s focus on priority is to scale its media business. It is undecided on mGinger’s deals and is evaluating the deals segment of mGinger. The company intends to extend the permission based approach to market beyond SMS to various platforms like internet, voice, and email. In the recent months, mGinger had pivoted to promoting deals.