Value­first ac­quires

Voice&Data - - CONTENTS -

Ben­galuru based mo­bile mar­ket­ing firm, has been ac­quired by its part­ner Value­First, a dig­i­tal me­dia com­pany. This ac­qui­si­tion en­ables Value­First to add an­other 4 mn highly pro­filed opted-in reg­is­tered users to its ex­ist­ing 50 mn users. Value­First’s fo­cus on pri­or­ity is to scale its me­dia busi­ness. It is un­de­cided on mGinger’s deals and is eval­u­at­ing the deals seg­ment of mGinger. The com­pany in­tends to ex­tend the per­mis­sion based ap­proach to mar­ket be­yond SMS to var­i­ous plat­forms like in­ter­net, voice, and email. In the re­cent months, mGinger had piv­oted to pro­mot­ing deals.

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