‘The fun­da­men­tals of the growth model in In­dian tele­com are still strong’

Voice&Data - - INTERVIEW -

One of the world’s lead­ing providers of com­mu­ni­ca­tionsH British Tele­com re­cently an­nounced its ac­cel­er­ated growth pro­gram for Asia Pa­cific. In In­diaH BT fo­cuses on de­liv­er­ing net­worked IT so­lu­tions to global and In­dian multi-na­tional cor­po­ra­tions (MNCs). Core port­fo­lio ser­vices and so­lu­tions in­clude IP Net­worksH con­ver­genceH cus­tomer re­la­tion­ship man­age­ment (CRM)H con­fer­enc­ingH out­sourcingH se­cu­ri­tyH and IT trans­for­ma­tion. Sud­hir Narang, manag­ing di­rec­tor, British Tele­com has been driv­ing force of the com­pany since Me­cem­ber 2007 when he was ap­pointed the manag­ing di­rec­tor of BT for its In­dian op­er­a­tions. He is re­spon­si­ble for all salesH busi­ness op­er­a­tions and the de­liv­ery of the BT Global Ser­vices strat­e­gyH as well as pro­mot­ing the com­pany’s pres­ence and ser­vices in the In­dian sub con­ti­nent. Nar­lierH he worked for Tulip IT Ser­vicesH a data tele­com ser­vice provider and IT So­lu­tion Com­pany. Al­to­geth­erH he has a well-backed ca­reer of over twenty years in the In­dian IT sec­tor that com­prises var­i­ous lead­er­ship po­si­tionsH in­clud­ing se­nior vice pres­i­dentH In­dia and SAARCH at Cisco Sys­tems and gen­eral man­ager at HCL Com­net. Talk­ing to Voice&DataHSud­hir shares the com­pany’s plans for In­dia and APAC. Nx­cerpts-

MD, BT In­dia

How do you see the In­dian tele­com sce­nario, keep­ing the new tele­com pol­icy, scams, and con­tro­ver­sies in mind?

We hear through cus­tomers and var­i­ous for­eign in­vestors about how the global slow­down will have some im­pact on In­dia, there are also grow­ing con­cerns about ‘pol­icy in­con­sis­ten­cies’ which they feel is cre­at­ing a neg­a­tive out­look for the econ­omy. Keep­ing aside the neg­a­tive sen­ti­ments, the fun­da­men­tals of the growth model are still strong.

In­dia is a crit­i­cal com­po­nent to BT’s suc­cess and vi­sion and is a key lo­ca­tion to a large num­ber of our cus­tomers as well. Many of our cus­tomers are ex­pand­ing into In­dia and we are in­vest­ing to ex­tend our com­mu­ni­ca­tions in­fra­struc­ture and ser­vices to sup­port their growth. We have a long his­tory of in­vest­ment, a strong cus­tomer base, and an ex­cel­lent prod­uct and so­lu­tions of­fer­ing in this coun­try.

From a growth per­spec­tive, we are fo­cused to­wards grow­ing faster than the in­dus­try es­ti­mates.

The In­dian mar­ket is be­com­ing highly com­pet­i­tive, es­pe­cially the tele­com seg­ment. What are some of the key chal­lenges that you are fac­ing?

The In­dian mar­ket presents a huge op­por­tu­nity for man­aged ser­vices. The emer­gence of new data tech­nolo­gies; the con­ver­gence of voice, video, and data; and the ex­plo­sion of e-busi­ness across in­dus­tries have re­sulted in cor­po­rate net­works dra­mat­i­cally chang­ing and be­com­ing in­creas­ingly com­plex.

The chal­lenges that the In­dian tele­com sec­tor faces to­day are unique and multi-

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