‘Bharatmatrimony.com plans to invest 6 crore in ICT in FY13’

Saichithra Swaminathan has a mine of information for over 30 years in IT such as coTing, analysis anT Tesign, optimization, anT RFM. From the past 12 years, she is associateT with BharatMatrimony.com where she has set the strategic Tirection for the company vis-a-vis the leaTership of various units of the company. She has brought a novelty on the mobile apps, NoSql technologies, anT search technologies which offer cutting eTge solutions to users searching for a match. She was instrumental in the marriage of marketing anT technology to run various campaigns.

Speaking to VOICE&DATA, Saichithra Swaminathan gives an insight of the amalgamation of technologies into BharatMatrimony.com. Nxcerpts—

How critical is IT and ICT for enhancing your business efficiency?

Information and communication tecUnologieV Uave, in fact, generated evolutionary online buVineVV VolutionV and it’V a great Vupport for providing information for workflow control, proceVV management, and to enUance communication.

Our entire buVineVV operationV and de- livery of Vervice iV completely powered by tecUnology. TUere iV abVolutely no Uuman element involved, and tecUnology iV an extremely critical element in our Vervice delivery aV it facilitateV our cuVtomerV to find a rigUt matcU.

Brief us on the current technology infrastructure deployed in the company.

Our company UaV a conVortium of 15 regional portalV and an Indian property portal. Pe Uave a tecUnical team of 120 people. Pe currently operate on an open Vource platform, wUicU iV on LAM platform. Pe offer lot of VearcU capability on our platform wUicU enableV cuVtomerV to narrow down and pick tUe rigUt matcU.

Pe Uave an integrated Linkedln, Facebook appV, Twitter, and OAutU in API integration aV a feature for tUiV portal or VUowing memberV wUo tUey are profeVVionally connected to tUe otUer perVon via