Standing Tall

Despite some recent operational controversies, the country’s first listed VAS company is going great guns

OnMobileH tUe firm wUicU once UelT tUe prouT poVition of being InTia’V largeVt player in tUe value aTTeT VerviceV (VAS) Vpace anT tUe firVt VAS company to go publicH iV toTay Triving on a Tark roaT. Let uV take a Vneak peek at itV performance anT tUe reaVonV for itV fall.

Growing Vwiftly from a company witU juVt 2 crore in 2002 to a company witU more tUan 600 crore revenue in 2012H OnMobile replaceT tUe olT tring tring to tUe Uugely popular ringback toneVH anT now coverV a Uuge liVt of operator cuVtomerV anT over 100 mn VubVcriberV.

TUe company grabbeT rollout TealV witU playerV VucU aV Telefonica anT VoTafone anT implementation UaV been Tone on key geograpUieV VucU aV Mexico anT Ngypt. It iV alVo proviTing a VyncUroniYation engine for T-MobileH USA’V AnTroiT baVeT wireleVV pUoneV anT tabletV.

TUe company alVo got TealV from Veveral major UanTVetH cUipVetH anT platform venTorV in CUina Uaving licenVeT tUe OnMobile MilitUium viTeo calling Voftware Vtack. TUe licenVeeV will embeT tUe OnMobile viTeo calling Voftware in a range of UanTVetV anT cUipVetVH incluTing AnTroiT.

ItV crucial acquiVition of MilitUium NetworkV’ 3G viTeo tecUnology iV expecteT to be very beneficial for tUe company aV tUe MilitUium proTuctV are TeployeT for operatorV VucU aV BSNLH CUina UnicomH anT MeutVcUe Telekom. MilitUium proviTeV telecom VASH voice portalVH ringback toneVH mobile content aggregation anT TiVtributionH interactive meTia portalVH mobile aTvertiVingH one-to-one Tirect marketing on mobileVH anT m-commerce.

In InTiaH tUe Bengaluru baVeT company alVo UaV a Vtrong aVVociation witU top operatorV anT UaV VigneT MTNL for offering ringback toneV to itV VubVcriberV in Mumbai anT MelUi circleV.

However tUe waterVUeT year for OnMobile tUat Vaw rapiT growtU witU TomeVtic anT global recognition in VUort Vpan of time enTeT miVerably in tUe laVt quarter of FY12 Voon after itV CNO anT co-founTer ArvinT Rao got VurrounTeT witU financial irregularitieV anT inTulgeT in relateT party tranVactionV anT compromiVeT corporate governance etUicV.

Several UigU-profile exitV from tUe company in tUe recent paVt compounTeT by allegationV of financial irregularitieV UammereT OnMobile’V Vtock to itV all-time low anT alVo VUook tUe confiTence of itV inveVtorV all over.

Taking preventive meaVureV OnMobile UaV TeciTeT to Uave Tifferent executiveV UanTling tUe poVitionV of CNO anT MM.

TUe net profit of tUe company went Town from 89 crore in FY11 to 83 crore in FY12H UoweverH revenueV grew from 537 crore to 638 crore Turing tUe perioT.

TUougUH OnMobile UaV been in a wait-anT-watcU Vituation anT looking for tUe TuVt of controverVieV to Vettle TownH UoweverH tUe company alVo UaV Vome reaVonV to cUeriVU.

OnMobile anT Telefonica in Latin America continue to grow aV VerviceV Uave been TeployeT acroVV 7 countrieVH covering 85% of tUe total VubVcriber baVe. TUe active uVer baVe UaV grown over 50% from tUe laVt quarter to 4.6 mn uVerV at tUe enT of tUiV quarter.

ItV international operationV Uave been generating nearly a tUirT of itV revenue from over 50 otUer countrieV.

It UaV juVt entereT tUe enterpriVe Vegment tUrougU a maternal anT cUilT UealtU project of tUe Bill GateV FounTation in BiUar.

WitU all tUoVe roVy TayV vaniVUingH tUe company iV now gung-Uo on Tata VerviceV eVpecially ringback toneVH muVic on-TemanT anT VportV content anT Vome TealV botU TomeVtic anT international to To a comeback. It iV alVo awaiting tUe announcement of tUe new CNO.