Reborn for Action
Starting with an initial investment of 75 lakh, ACL Mobile has come a long way in the MVAS industry
TUe foreWUougUW on WUe mobile WecUnologX parWicularlX TaWa anT innovaWion aW WUe UearW of Wwo WecU-enWrepreneurVH SanjaX O GoXal anT VineeW Jain maTe a mobile VAS companXH ACL PireleVV Wo VprouW in 2000 in NoiTaH InTia. TUe companX waV VWarWeT wiWU an initial inveVWmenW of 75 lakU. A TecaTe laWerH in MaX 2012 WUe companX rebranTeT aV ACL Mobile Wo furWUer leapfrog. IW unveileT a new logoH WaglineH ‘TUinkH InnovaWeH LeaT’ anT a webViWe aV parW of iWV ViVion 2020.
TUe companX’V innovationV bore fruiWV in OcWober 2001H iW goW venWure capiWal funTing from inWernational inveVWorV VucU aV NaVperVIMIH Group anT InWer-AVia VenWure ManagemenW. ACL receiveT iWV firVW VUoW of funTing from InWer AVia CapiWal of Hong Oong. A Xear agoH iW receiveT $12.5 mn from MIH NaVperV.
AnX buVineVV or an inTiviTual proVperV multi-folT onlX wUen WUeX open up anT move awaX from WUe comforW zone. So UaV been WUe ViWuation for ACL Mobile alVo. IW UaV been betting big in WUe inWernational markeWV anT conVequenWlXH iW iV gaining better marginV from WUere. AV of nowH iW iV aVVociaWeT wiWU 26 operaWorV anT UaV over 40 mn regiVWereT uVerV inWernationallX. IWV keX inWernational markeWV incluTe wUere OmanH SauTi ArabiaH UANH OuwaiWH IraqH anT QaWar in WUe MiTTle NaVW. InTia iV alVo one of WUe poWential markeWV for ACL.
InTia iV conWributing 60% of WUe revenue–WUe companX mentioneT WUaW WUe entire enWerpriVe buVineVV iV from InTia anT iW conWribuWeV 10% revenue Wo iWV operaWor buVineVV (wUicU iV of 50%). AV on MaX 2012H ACL Mobile UaV over 800 enWerpriVeV. IW workV wiWU bigwigV VucU aV airWelH RelianceH BSNLH TaWaH anT ITea in InTia.
MVAS Services
ACL Mobile caWerV Wo WUe neeTV of boWU conVumerV anT enWerpriVeV. IW UaV 3 prominenW buVineVV uniWVH vizH Welecom operaWor buVineVVH enWerpriVeH anT conVumerV. OperaWor buVineVV aimV Wo increaVe neWwork uVage anT operaWor revenueV. For operaWorV iW proviTeV VerviceV VucU aV SMS cUaWH meVVengerH voice cUaW muVic on TemanTH voice porWalVH mobile Vocial neWworkingH anT PAP porWalV. ACL Mobile UelpV enWerpriVeV Wo reacU ouW Wo WUeir WargeW auTience WUrougU meVVaging VerviceVH bulk SMSH VUorWcoTeVIlongcoTeVH ouW TialH anT in Tial.
TUe companX proviTeV mobile com- muniWX applicationV incluTing SMS cUaWH voice cUaWH mobile Vocial neWworking for conVumerV. For enWerpriVeVH iW offerV enWerpriVe mobiliWX VolutionV VucU aV bulk SMS Vervice. In JanuarX 2011H iW offereT FrenzoH mobile Vocial neWworking application in UAN markeW. IW alVo unveileT J2MN application nameT MobApp wUicU virWuallX enVureV bulk meVVage puVUing from anXplaceH anXwUereH anXtimeH WUrougU Xour cellpUone along wiWU mNativeV.com.
In MarcU 2011H iW joineT UanTV wiWU HMFC bank Wo offer ‘LeaT ManagemenW ToolV’. TUiV Vervice UelpeT Wo creaWe leaTV wiWU WUe Uelp of bank’V TaWabaVe uVing mobile pUone. In April 2011H iW launcUeT multi-religiouV porWal calleT ‘SUraTUa SangraU’ in aVVociation wiWU airWel. After WUe rebranTingH iW launcUeT a newH inWeractive anT informative VerviceH ‘Naukri Bazaar’H a Uuman-aVViVWeT mobile platform for recruiWmenW.
Future Outlook
AV parW of iWV ViVion 2020H WUe companX inWenTV Wo inveVW more on new mobile WecUnologieV. IW planV Wo furWUer TiverVifX offeringV for eacU cuVWomer VegmenWV. IW iV ambitiouV Wo creaWe blockbuVWer proTucWV wUicU can enUance WUe proTuctiviWX anT profiWabiliWX of iWV cuVWomerV. IW iV motivating iWV Weam Wo be WUougU leaTerV in WUe mobile Vpace. TUe companX iV betting big on mobile inWerneW anT mobile TaWa aV WUe SMS baVeT VerviceV are UeaTing WowarTV VaWuration.