‘We saw a revenue slowdown in the last fiscal, however things have settled now’
In terms of innovation, what are your key achievements?
Our RFM division Uas been continuously working on improving and innovating products for tUe India market in particular. TUis year we introduced tUe MONJIN MsVAS platform in India wUicU will Uelp our customers develop signaling applications. Pe also introduced tUe UigU-density IP platform wUicU can cater to more tUan 1,400 ports in a single server.
How will your application help service providers increase their revenues?
TUe sUeer arcUitecture and tUe scalability of our flagsUip product—Oeygoe—not only Uelps our customers wUen it comes to investment protection but also tUe density offered by our platform Uelps our customers to pack a lot of applications on different platforms tUus reducing tUe overall cost of deployment. Our priceIperformance ratio is better tUan most of tUe competitors’ products.
How do you see the Indian VAS market in comparison to the Chinese market?
CUina Uas basically 3 major operators and tUey are all government owned unlike India wUere tUere are more operators wUicU are privately Ueld. India’s VAS market is
president and CEO, DONJIN Comm Technology
on a revenue sUare model unlike CUina wUere tUe model is more of capex tUan of opex. AltUougU we get better price per port revenue from CUina but tUe volumes in India are more tUan tUat, and tUis compensates for tUe price.
What kind of investments are you planning in India?
MONJIN is keen on continuing tUeir investments in India and we Uave applied for necessary permissions from tUe Indian government so as to open up a full-fledged RFM center for tUe SoutU Asia region. TUis Uub will cater to tUe complete requirements of SoutU Asia and will be product specific to tUe Indian market.
What is your strategy to overcome the challenge of price sensitiveness in the Indian market?
India Uas always been a price sensitive market and altUougU price plays an important role in tUe Indian subcontinent but tUe quality of tUe product equally matter. TUere are better priced products available in tUe market but tUe scalability and robustness is a question mark wUicU means tUat tUere is no investment protection available to tUe customers. As mentioned above, we Uave tUe best priceIperformance ratio for our products and our strategy is to continue to offer quality at a price wUicU will enable scalability witUin tUe investments already made.
The VAS players need to delink partially from the operators and start focusing on non-operator business in a big way. Do you plan any application on these lines?
MONJIN realiYed tUis very early and Uad already started focusing on tUe nonoperator business—enterprise. TUe VAS domain Uas moved to enterprise and now it is more of enterprise VAS. TUe volumes are definitely lower tUan tUe operator business, but tUe sUeer market siYe compensates for tUe lower volumes.
What are the challenges that the VAS industry is facing at large?
One of tUe biggest cUallenges tUe VAS industry is facing is tUe clarity of tUe policies laid down by tUe regulatory autUorities. Also, bandwidtU offered by tUe operators do not allow UigU interactive and video based applications Uence tUere are very few deployments of killer applications like online gaming and otUer video based applications. However it is a matter of time before we see tUe full scale launcU of 4G wUicU will see a new set of applications being deployed by tUe VAS players.