The Play is Huge

An ecosys­tem needs to be cre­ated for m-health which would be dis­tinct from the mo­bile ecosys­tem

Voice&Data - - M- HEALTH -

To add to the prob­lems of fall­ing ARPU be­ing faced by In­dian mo­bile op­er­a­tors, the al­le­ga­tions of graft, reg­u­la­tory uncer­tain­ties, and stiff com­pe­ti­tion is mak­ing their busi­ness growth plans un­vi­able. In a move to re­verse the down­ward growth trend, the mo­bile op­er­a­tors have launched 3G mo­bile ser­vices in dif­fer­ent tele­com cir­cles of our coun­try. De­spite the heavy in­vest­ments by In­dian mo­bile op­er­a­tors in 3G mo­bile phone tech­nol­ogy, ser­vices have strug­gled to take off in In­dia.

In­abil­ity to launch ap­peal­ing VAS is be­ing at­trib­uted as one of the key rea­sons for the slow up­take of 3G ser­vices. As we have only scratched the sur­face of VAS op­por­tu­ni­ties to be de­liv­ered through the 3G tech­nol­ogy, tremen­dous growth po­ten­tial ex­ists with op­por­tu­ni­ties like m-health (mo­bile health) in In­dia.

M-health is set to make an en­try into In­dia’s pri­mary health cen­ters (PHCs) and sub-cen­ters as the health min­istry plans to go hi-tech. The 3G tech­nol­ogy and ap­pli­ca­tions of m-health en­com­pass­ing telemedici­ne and mo­bile health raise hopes of en­hanced rev­enue gen­er­a­tion for mo­bile op­er­a­tors and tak­ing health­care ser­vices to the re­motest and the most un­der­priv­i­leged sec­tions of so­ci­ety that have been un­touched by phys­i­cal in­fra­struc­ture in the past decades.

The rev­enue gen­er­a­tion op­por­tu­ni­ties are huge and re­quire the In­dian ecosys­tem play­ers to over­come nu­mer­ous chal­lenges and stay fo­cused on key scal­ing fac­tors so as to har­ness the mo­bile health op­por­tu­nity.

Rev­enue Op­por­tu­ni­ties

The op­por­tu­ni­ties in the global mo­bile health­care mar­ket are es­ti­mated to be worth be­tween $50 bn and $60 bn in 2010, prompt­ing op­er­a­tors to step up their ini­tia­tives in this emerg­ing sec­tor. The mo­bile health mar­ket in APAC is expected to com­prise al­most 30% of the global mar­ket and reach $6.8 bn, cor­re­spond­ing to mo­bile health spend per capita of about $1.6, by 2017.

In­dia with 8% mar­ket share is expected to con­trib­ute sig­nif­i­cantly to the mo­bile health op­por­tu­nity in APAC. The ris­ing use of smart­phones, tablets, and other wire­less de­vices is expected to cre­ate a 3,000 crore mar­ket in In­dia by 2017.

It is es­ti­mated that mo­bile-en­abled mon­i­tor­ing ser­vices, like those of­fered for chronic dis­ease man­age­ment, will make

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