LBS Mar­ket to Reach $13.5 bn by 2015: Gart­ner

Voice&Data - - NEWS AND VIEWS -

The global lo­ca­tion based ser­vices in­dus­try is set for a big plunge in near fu­ture and is expected to gen­er­ate $13.5 bn rev­enue by 2015, mo­bile ad­ver­tis­ing be­com­ing the ma­jor driver. In a re­cently re­leased re­port Gart­ner pre­dicted that LBS can im­prove ser­vice de­liv­ery, cus­tomer sup­port, work­force, mar­ket­ing ef­fec­tive­ness and ex­pects al­most 800 mn lo­ca­tion based ser­vice users world­wide by the end of 2012. The re­search firm also high­lighted the con­ver­gence of lo­ca­tion func­tion­al­ity with so­cial net­work­ing, news, in­for­ma­tion, search and en­ter­tain­ment will gen­er­ate the high­est in­ter­est in next few years.

ANAL­Y­SIS

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