It seems that Micromax is quick in reading the market and certainly knows where to mine next
The Indian handset market is going through a rough phase irrespective of its scale and expertise. to enhance their topline. One case in point is Micromax.
The homegrown handset players was a brand to reckon with couple of years back but in the last few quarters, it has and come out with ever new products as per VOICE&DATA - pany plunged 14% to register revenue of
1,978 crore in FY12 compared to 2,289 crore in FY11.
The company now forayed into pro and to start with they launched LED TV in when the demand for those products
The entry-level TV is priced at 15,990 with product sizes ranging from 24-55”. mobile phone company, it seems, read its
All the 6 models launched by the The new LED is powered by AVEA (Audio Visual Entertainment Architecture). The company said that it realized that most LED TVs lag in terms of sound output.
The new series bring a fresh level of enjoyment in consumer’s living room which will be adorned with elegant designs and rich features of the TV. They have con- in India of their LED product range.
“At Micromax, our mission is to provide our customers with a complete experience across all screens as we aim to become the screen partners for our - ers have placed in our mobile and tablet business encouraged us to enter the large screen business,” says Rajesh Agarwal, managing director and co-founder, Micromax while launching the range of TVs in the Indian market.
- facturing facility spread in 5-acre land in of making 2,000 LED TV units per day. It 100 crore in the plant. The company expects a market share of 8-10% in the LED TV segment in the next TV segment.
- ing the manufacturing facility and are looking to invest over 100 crore over a period manufacturing facility spread over 5 acres per day at Rudrapur,” said Agarwal.
-2 households which aspire to have a better and smart TV viewing experience but distributor.
The retail chain will help reach out to connect. Micromax plans to introduce Delhi, Haryana, Madhya Pradesh, Punjab, Maharashtra, Rajasthan, Andhra Pradesh, service, the company has plans to have its presence in the target states and they already have 202 centers catering to the need of its consumers.
No doubt, it’s a bold move by the hand it saw in its mobile device business as the hunger and passion of acquiring a mobile cannot be compared to that of having a TV. And, you perhaps do not require a TV set for each of your family member.