Shift­ing Gears

It seems that Mi­cro­max is quick in read­ing the mar­ket and cer­tainly knows where to mine next

Voice&Data - - CORPORATE STRATEGY - V&D Cor­re­spon­dent

The In­dian hand­set mar­ket is go­ing through a rough phase ir­re­spec­tive of its scale and ex­per­tise. to en­hance their topline. One case in point is Mi­cro­max.

The home­grown hand­set play­ers was a brand to reckon with cou­ple of years back but in the last few quar­ters, it has and come out with ever new prod­ucts as per VOICE&DATA - pany plunged 14% to reg­is­ter rev­enue of

1,978 crore in FY12 com­pared to 2,289 crore in FY11.

The com­pany now for­ayed into pro and to start with they launched LED TV in when the de­mand for those prod­ucts

The en­try-level TV is priced at 15,990 with prod­uct sizes rang­ing from 24-55”. mo­bile phone com­pany, it seems, read its

All the 6 mod­els launched by the The new LED is pow­ered by AVEA (Au­dio Visual En­ter­tain­ment Ar­chi­tec­ture). The com­pany said that it re­al­ized that most LED TVs lag in terms of sound out­put.

The new se­ries bring a fresh level of en­joy­ment in con­sumer’s liv­ing room which will be adorned with el­e­gant de­signs and rich fea­tures of the TV. They have con- in In­dia of their LED prod­uct range.

“At Mi­cro­max, our mis­sion is to pro­vide our cus­tomers with a com­plete ex­pe­ri­ence across all screens as we aim to be­come the screen part­ners for our - ers have placed in our mo­bile and tablet busi­ness en­cour­aged us to en­ter the large screen busi­ness,” says Ra­jesh Agar­wal, manag­ing di­rec­tor and co-founder, Mi­cro­max while launch­ing the range of TVs in the In­dian mar­ket.

The Move

- fac­tur­ing fa­cil­ity spread in 5-acre land in of mak­ing 2,000 LED TV units per day. It 100 crore in the plant. The com­pany ex­pects a mar­ket share of 8-10% in the LED TV seg­ment in the next TV seg­ment.

- ing the man­u­fac­tur­ing fa­cil­ity and are look­ing to in­vest over 100 crore over a pe­riod man­u­fac­tur­ing fa­cil­ity spread over 5 acres per day at Ru­dra­pur,” said Agar­wal.

-2 house­holds which as­pire to have a bet­ter and smart TV view­ing ex­pe­ri­ence but dis­trib­u­tor.

The re­tail chain will help reach out to con­nect. Mi­cro­max plans to in­tro­duce Delhi, Haryana, Mad­hya Pradesh, Pun­jab, Ma­ha­rash­tra, Ra­jasthan, Andhra Pradesh, ser­vice, the com­pany has plans to have its pres­ence in the tar­get states and they al­ready have 202 cen­ters cater­ing to the need of its con­sumers.

No doubt, it’s a bold move by the hand it saw in its mo­bile de­vice busi­ness as the hunger and pas­sion of ac­quir­ing a mo­bile can­not be com­pared to that of hav­ing a TV. And, you per­haps do not re­quire a TV set for each of your fam­ily mem­ber.

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