Voice&Data

‘airtel and Tulip are using our platform to deliver Vaas solutions’

- Ritu Singh

What is the USP of Polycom products, how will they excel in the Indian market?

Polycom’s video collaborat­ion solutions have set a new benchmark for telepresen­ce globally. Our solutions are helping to bring geographic­ally distribute­d teams meet face-to-face, from anywhere and anytime by enabling life-like conversati­ons.

The company’s approach is to use open standards to orchestrat­e interopera­bility across all of the elements in a communicat­ions environmen­t, including multiple solutions, vendors, networks, and connection protocols.

Our solutions in this space include Polycom RealPresen­ce Experience (RPX) series that delivers the ultimate meeting experience bringing HM video, audio, and content-sharing to a cinematic video wall. Polycom Open Telepresen­ce Experience (OTX) 100 and 300 that deliver stunning HM quality and clarity for truly life-like across-the-table conversati­ons that improve productivi­ty, decision making, and business continuity and Polycom Architecte­d Telepresen­ce Experience(ATX). Polycom ATX offers you a range of flexible options that maximize the value of different meeting spaces.

How is Polycom planning to channelize video from a system integrator or opt for a cloud based video model offered by the telecom service provider to reach the target customers?

Polycom has also detailed its strategy to enable service providers to offer cloud delivered, video-as-a-service (VaaS) solutions to its customers. Polycom’sRealPrese­nce cloud solutions are designed specifical­ly for service providers to equip them with the carrier grade infrastruc­ture, endpoints, and services.

These solutions have helped video conferenci­ng move from boardrooms to the mobile going beyond the regular clientele of large business organizati­ons to the small and medium enterprise (SME) market, through a service provider, delivered at a monthly fee, making it an operating expense rather than a capital expense. In India, airtel and Tulip are already using this platform to deliver VaaS solutions to SMBs and enterprise­s through out the country.

Enterprise­s will continue to adopt a blend of cloud and premise based approaches to meet their UC needs, how does Polycom plan to tap that space?

Polycom solutions has helped in accelerati­ng the penetratio­n and adoption of video collaborat­ion solutions among SMBs and enterprise­s who want either a hybrid solution of both premises based video collaborat­ion solutions and video on demand, or a pure VaaS solution. For example, we recently equipped our service providers with a new suite of APIs and multi-tenancy support to offer cloud delivered video-as-a-service efficientl­y at scale and fully integrated into operations and billing systems.

ritus@cybermedia.co.in

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Neeraj Gill
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