Embracing E-influence
Social media is more effective and less expensive. It helps to influence brand reputation and increase brand awareness. It enhances website traffic, and generates leads and online sales
Have you ever come across a person who hasn’t grumbled about advertisementsH though we are all accustomed to it and have no choice? Qet have the ads decreased? Rather they are multiplying despite the huge cost of telecastingI broadcastingI printing and production. This ascertains that organiYations hardly underestimate marketing and they believe it can make or mar the business. In this quixotic game of marketingH the emergence of social media has has brought in flexibility and ease to create a corporate identityH awarenessH attraction and retention of customers and increasing sales alongside other forms of marketing techniques. Social mediaH which is a two-way communication toolH is a more efficientH cost-effective method to reach out to customersH to capture marketing insightsH and to deliver and communicate value. Above all it gives real time feedback. IndeedH it has the potential to change the business model—and the world wouldn’t be surprised when it happens.
In this digital worldH telecommunication companies will lag behind if they ignore social media which is becoming more or less a customer collaboration platform. This is a right platform which provides actionable intelligenceH conversations monitored can be used to refine and rectify shortcomings.
The E-Influence
Social media provides immediate response unlike other modes of marketing. NetiYens readily accept quality content and spread it to others. It is more effective and less expensive and helps influence brand reputationH increase brand aware- nessH improve search engine rankingsH enhance website trafficH improve internal communicationsH and generate leads and online sales as well.
One of the foundational concepts in social media is that one cannot completely control messages through social media but rather simply begin to participate in conversations. However this conversation-participation must be cleverly executed because while people are resistant to marketing in generalH they are even more resistant to direct or overt marketing through social media platforms. This may seem counter intuitive but is the main reason for building social authority with credibility as a paramount requirement. A marketer can generally not expect people to be receptive to a marketing message in and of itself.
Nlaborating on the tangible benefits