‘India has a great scope for computing devices, but it’s yet to be tapped’
Why do you intend to enter into an already crowded Indian tablet market and how your devices will make a difference?
Our research data suggest that our country has a great scope for computing devices that needs to be tapped completely. Technology is fast evolving and we are coming up with a device which offers never before experience for the users. True, there are budget tablets in the market but our focus is to offer cutting-edge technology and premium experience to our users. Our tablet will offer maximum ease and convenience at a highly affordable price range. With this device, we will be opening new opportunities for our stakeholders.
Where would the designing, manufacturing, and assembling of the device take place?
We have an in-house designing team that is based out of Singapore. The manufacturing would be done in China with a strong quality control team, which keeps an aggressive check on the quality of all the devices before they are shipped to India.
When will the product hit the market and what are your sales projections?
Presently, the tablet is in testing stage. We are testing the device across various skilled technologies, communities, and that is entrenching us with confidence as we are getting positive responses. Initially, our focus is to maximize the user experience. In a year, we are expecting to sell 8-10 lakh units.
What is the total investment so far, both in terms of manpower as well as financials?
We have the best of manpower who completely aligns with the company’s culture of serving the best user experience. We are investing continuously on the R&D of the device and have it in-house in Singapore. We always try to implement standard process and have best practices in place.
What is your distribution strategy? How will you cater to your customers?
We are operating through traditional distribution channels as well as e-retails. We greatly trust our distribution partners and have been able to have a good foothold in the market throughout. We will keep on changing our distribution strategy depending upon the requirements and demand of our customers.
What is the after sales service strategy?
We have strong servicing network planned across the country. This network comprises of 437 service centers with expert skillsets. There are more service related features in store. Our stakeholders will go on having more serendipity while owning the device.