Voice&Data

‘airtel Toky helps an establishm­ent to manage queue’

- Ritu Singh ritus@cybermedia.co.in

Tell us something about airtel Toky services. How has been the response since its launch?

At airtel, it is our constant endeavor to enrich the lives of our customers and airtel Toky has been launched in line with this.

airtel Toky is a queue management solution, specially designed for service establishm­ents like hospitals, clinics, restaurant­s, pubs, embassies, banks, passport offices, etc.

The service enables an individual to get timely updates on his status within the queue. The token/ appointmen­t can be issued by the service establishm­ent over sms or web. Now a customer doesn’t have to be physically present to get a token or wait for his turn in a queue.

An individual can also check his queue status from anywhere, anytime using a mobile or computer.

The service aims to utilize and manage the most precious and perishable asset -’time’, by providing customers an opportunit­y to avoid waiting in queue and be able to complete some other useful activity while airtel Toky waits in line for you.

Can you please explain the entire process involved in the delivery of the service to the end consumer?

airtel Toky is an end-to-end tool that provides a platform to an establishm­ent to manage queue. It comes with a display board for on premise screening of the token number.

Doctors may use it to issue appointmen­ts to patients while restaurant­s can issue tokens for table bookings. These establishm­ents can also send reminders to patients about their turn. The service is available free of cost to end consumer, however, the establishm­ent bears the cost for the service. The appointmen­ts / token can be issued through web, sms, call /personal visits.

What are the different services you are providing under this program?

Airtel Toky allows establishm­ents to:

Issue, cancel or change tokens efficientl­y and convenient­ly via SMS or web

Update individual­s on real-time basis on the status

Interface for end users to check the status on his mobile or through web

Provides a dashboard to establishm­ents on overall queue status

Is Airtel looking at expanding its Airtel Toky programme into a full-fledged telemedici­ne service in India? How big is the tele-medicine market in India? How do you analyze its growth potential?

No, that’s not the objective of this service, neither is it specific to the health genre. This is a general service to help people to manage the time in more efficient and effective way. It is a time management tool more than anything else.

 ?? Sukesh Jain
head, VAS and Content, Bharti airtel ??
Sukesh Jain head, VAS and Content, Bharti airtel
 ??  ?? INTERVIEW
INTERVIEW

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