Session 4: VAS — The 2 Sided Business Opportunity
Today, technology definition has under gone various changes. It’s not paradigm change its seismic shift actually like earlier it was based on hardware, software, capex, licences. Today, it has gone to a new level what we call cloud mobile social. If you are not dealing with this than whatever business you do today you are not a technology-advanced company
—Vishwanathan Alluri
founder and CEO, IMImobile
We haven’t tasted what the services could unleash in this huge market and what India had seen in the last 5-6 years in the name of VAS are very basic services that we talked about, because if you see the overall structure, most of us are in B2B to B2C model
—Rajesh Razdan
co-founder and director, mCarbon Tech Innovation
When I talk about the Indian scenario, our dependency is on VAS service provider or application developer, and we have to be dependent upon the service provider. We don’t have those kind of infrastructure of financial strength that we create our own without ignoring and tell to the people fine I am not going to depend upon the operators
—Nivedan Sahani
president, Navayuga Spatial Technologies
We need to answer many questions to find out what’s wrong. One, do the VAS providers know what the subscribers are looking for, or what the consumers are looking for? Or is it the fact that subscribers do not know what they want? Or is it that the incentives for producing those VAS services are still not strong enough? Is it that carriers or operators are choking up revenues for VAS developers? Or is it just not rich enough content right now in the industry, or is there lack of innovation
—Sunil Dutt
managing director, RIM India
There are so many things which can be done with it. So, there is no doubt if somebody approaches enterprises directly there would be huge amount of opportunities available, there are simple things like we have got many mobile workforce, if somebody tells me look your people don’t have to come to office to proof or fill up time sheet or fill up like that, I think that’s a huge benefit for any enterprise
—Rajeev Seoni
CIO, Ernst&Young
We caught on to the low hanging fruit of doing easy solutions around content, which basically means entertainment around Bollywood songs, wallpapers and so on, and so forth and never really looked at the holistic solution that the services can actually offer
—Jagdish Mitra
CEO, CanvasM