‘In­dia is a fast grow­ing mar­ket and is strong in smart­phones and com­put­ing de­vices’

Voice&Data - - TELE-STATS - Se­nior VP and CMO, Qual­comm Pravin Prashant

Do you see any change in mar­ket­ing strat­egy in 2013?

The change will be very sub­tle. Qual­comm is well run and the tech­nolo­gies used are ex­cel­lent. We are do­ing well on B2B (busi­ness-to-busi­ness) and need to add B2C (busi­ness-to­con­sumer) com­po­nent. In 2013, we have to test and learn what works and what doesn’t and then scale up things ac­cord­ingly.

What is your opin­ion with re­spect to the In­dia mar­ket for Qual­comm?

In­dia is a fast grow­ing mar­ket and is strong in smart­phones and com­put­ing de­vices. Con­sumers need to be aware about the ca­pa­bil­ity of the de­vice and the Semi­con used by OEM part­ner. The core fo­cus is on grow­ing the Qual­comm Snap­dragon brand. B2B cam­paign ex­ists and it is pretty good. On B2C, we have in­creased its outreach last year. The prod­ucts are more vis­i­ble now and we will be ad­ver­tis­ing about the ben­e­fits of the prod­uct. We will test tra­di­tional and new ap­proaches to­gether with the part­ners.

How do you plan to fo­cus on the Atheros range of prod­ucts for the In­dian mar­ket?

Atheros fo­cuses on con­nec­tiv­ity and net­work in­fra­struc­ture whereas Qual­comm is tra­di­tion­ally a wire­less com­pany. Qual­comm and Atheros will to­gether fo­cus on wire­less and net­work side. We can fur­ther ex­pand into homes through eth­er­net over ca­ble with many of the ca­ble op­er­a­tors by dig­i­tiz­ing their in­fra­struc­ture. So eth­er­net over ca­ble tech­nol­ogy will com­ple­ment mo­bile broad­band.

What is the na­ture of Atheros tri­als in In­dia?

Th­ese are com­mer­cial tri­als where the MSOs are able to pro­vide broad­band con­nec­tiv­ity rid­ing on their ex­ist­ing ca­ble in­fra­struc­ture by us­ing Qual­comm Atheros’ so­lu­tion.

Which prod­ucts from the QCA port­fo­lio has Qual­comm brought to In­dia at present?

QCA of­fers a wide range of prod­ucts on con­nec­tiv­ity. Some of the prod­ucts which are cur­rently be­ing tri­aled or de­ployed with var­i­ous MSOs, ISPs, and telcos are out­door and in­door ac­cess points for Wi-Fi net­works and hotspots; Wi-Fi home routers; pow­er­line com­mu­ni­ca­tion prod­ucts, based on HPAV stan­dards, like PLC adap­tors for in-home con­nec­tiv­ity and Eth­er­net over Co-ax­ial (EoC) for ca­ble broad­band; prod­ucts for FTTx like EPON OLT and ONU; and in­te­grated con­nec­tiv­ity for mo­bile de­vices.

Which ar­eas are you look­ing at for in­vest­ment?

We are look­ing to in­vest in net­work tuning, op­ti­miza­tion, and cod­ing com­pa­nies. We have an ac­tive ven­tures group for in­vest­ment and eq­uity stake in th­ese ar­eas.

prav­inp@cy­ber­me­dia.co.in

Anand Chan­drasekher

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