‘India is a fast growing market and is strong in smartphones and computing devices’
Do you see any change in marketing strategy in 2013?
The change will be very subtle. Qualcomm is well run and the technologies used are excellent. We are doing well on B2B (business-to-business) and need to add B2C (business-toconsumer) component. In 2013, we have to test and learn what works and what doesn’t and then scale up things accordingly.
What is your opinion with respect to the India market for Qualcomm?
India is a fast growing market and is strong in smartphones and computing devices. Consumers need to be aware about the capability of the device and the Semicon used by OEM partner. The core focus is on growing the Qualcomm Snapdragon brand. B2B campaign exists and it is pretty good. On B2C, we have increased its outreach last year. The products are more visible now and we will be advertising about the benefits of the product. We will test traditional and new approaches together with the partners.
How do you plan to focus on the Atheros range of products for the Indian market?
Atheros focuses on connectivity and network infrastructure whereas Qualcomm is traditionally a wireless company. Qualcomm and Atheros will together focus on wireless and network side. We can further expand into homes through ethernet over cable with many of the cable operators by digitizing their infrastructure. So ethernet over cable technology will complement mobile broadband.
What is the nature of Atheros trials in India?
These are commercial trials where the MSOs are able to provide broadband connectivity riding on their existing cable infrastructure by using Qualcomm Atheros’ solution.
Which products from the QCA portfolio has Qualcomm brought to India at present?
QCA offers a wide range of products on connectivity. Some of the products which are currently being trialed or deployed with various MSOs, ISPs, and telcos are outdoor and indoor access points for Wi-Fi networks and hotspots; Wi-Fi home routers; powerline communication products, based on HPAV standards, like PLC adaptors for in-home connectivity and Ethernet over Co-axial (EoC) for cable broadband; products for FTTx like EPON OLT and ONU; and integrated connectivity for mobile devices.
Which areas are you looking at for investment?
We are looking to invest in network tuning, optimization, and coding companies. We have an active ventures group for investment and equity stake in these areas.