Inmobi Acquires Overlay Media

Bangalore based InMobi has acquired Overlay Media, a UK based mobile data analytics start-up and content aware computing firm. Data scientists at Overlay Media have built the context engine technology to deliver personalized content to mobile users. Naveen Tewari, founder and CEO, InMobi says: “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally”.