‘It would be a bit premature to jump to 4G, and it also requires huge investment’

—Michael Civiello senior director, marketing, Broadcom’s Mobile & Wireless Group

Please give an overview of the evolution of chipset industry.

Broadcom’s focus on the chipset is mainly in the entry segment. And now we are moving from entry segment to mid-tier segment. Coming to the Indian market, the ecosystem here is pretty well suited as there are still mainly 2G users and many people can’t afford to buy high-end smartphones, so according to my understanding our entry into 3G is very well suited for the Indian market. Moreover the migration is starting to happen from 2G to 3G, so if you look at broadcom’s portfolio, we ship 8 different models of Samsung using our chipset models. And in addition to this, our technology supports both single SIM and dual SIM which is our biggest strength. For example in China, Indian, and Latin market; dual SIM is very important while in the US there is demand for single SIM. Hence we have a technology for both the types of markets.

How is Broadcom positioned to cater to its various customers?

As a corporation, we have technology that fits everyone—infrastructure, mobile handset, mobile wireless as well as over the home technology. We are one of the few companies that cover all these basics very well. In fact, many of our competitors