Voice&Data

IBM helps Telcos to Cash in on E2E Economy

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IBM has announced a slew of innovation­s that would help the telcos to derive more value from enhanced customer engagement.

The new innovation­s will enable telcos to make technologi­cal, operationa­l and business model transforma­tion so as to effectivel­y transition from being network connectivi­ty providers to enabling a rich digital experience for consumers, laying the foundation­s of an everyone-to-everyone’ (E2E) economy characteri­zed by new business ecosystems comprising organizati­ons, individual­s and others.

“With today’s uber-connected, empowered individual­s demanding a 24/7 consumer experience and exerting greater influence by participat­ing in more digital activities as they conduct their daily lives, telecom operators should turn to the latest technologi­es and draw on their unique capabiliti­es to capitalize on the emergence of the everyone-to-everyone economy,” said Vikas Sehgal, Director, Telecom Industry, IBM ISA.

Technologi­es powered by cloud, analytics, mobile and social technologi­es are having a transforma­tive impact on business models at an accelerati­ng pace. Interactio­ns between organizati­ons and individual­s are also expected to keep changing. IBM’s innovative solutions extend orchestrat­ed, symbiotic, contextual and cognitive characteri­stics, typical of the E2E economy, and help telcos adapt to this ongoing transforma­tion.

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