IBM helps Telcos to Cash in on E2E Econ­omy

Voice&Data - - ANALY S I S -

IBM has an­nounced a slew of in­no­va­tions that would help the telcos to de­rive more value from en­hanced cus­tomer en­gage­ment.

The new in­no­va­tions will en­able telcos to make tech­no­log­i­cal, op­er­a­tional and business model trans­for­ma­tion so as to ef­fec­tively tran­si­tion from be­ing net­work con­nec­tiv­ity providers to en­abling a rich dig­i­tal ex­pe­ri­ence for con­sumers, lay­ing the foun­da­tions of an ev­ery­one-to-ev­ery­one’ (E2E) econ­omy char­ac­ter­ized by new business ecosys­tems com­pris­ing or­ga­ni­za­tions, in­di­vid­u­als and oth­ers.

“With to­day’s uber-con­nected, em­pow­ered in­di­vid­u­als de­mand­ing a 24/7 con­sumer ex­pe­ri­ence and ex­ert­ing greater in­flu­ence by par­tic­i­pat­ing in more dig­i­tal ac­tiv­i­ties as they con­duct their daily lives, tele­com op­er­a­tors should turn to the lat­est tech­nolo­gies and draw on their unique ca­pa­bil­i­ties to cap­i­tal­ize on the emer­gence of the ev­ery­one-to-ev­ery­one econ­omy,” said Vikas Sehgal, Di­rec­tor, Tele­com In­dus­try, IBM ISA.

Tech­nolo­gies pow­ered by cloud, an­a­lyt­ics, mo­bile and so­cial tech­nolo­gies are hav­ing a trans­for­ma­tive im­pact on business mod­els at an ac­cel­er­at­ing pace. In­ter­ac­tions be­tween or­ga­ni­za­tions and in­di­vid­u­als are also ex­pected to keep chang­ing. IBM’s in­no­va­tive so­lu­tions ex­tend or­ches­trated, sym­bi­otic, con­tex­tual and cog­ni­tive char­ac­ter­is­tics, typ­i­cal of the E2E econ­omy, and help telcos adapt to this on­go­ing trans­for­ma­tion.

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