Telematics Redefines Automotive Industry
Deployment of M2M telematics applications in automotive...
54 | M2M
Telematics diligence is one of the fast emerging sectors in the world and progresses in mobile communication industry have made it possible to detect and determine any variable in real time. In view of the industry that has undergone a paradigm shift with the rising number of accidents and thefts in automobile segment Indian telematics market is also gaining momentum.
Automobile industry is implanting more and more telematics in the vehicles to monitor the performance and to detect any flaws in the vehicles, simultaneously meeting the demands of users for wireless connectivity. According to iSuppli, BRIC region has the fastest growing auto industry when compared to the western countries and the percentages of vehicles embedded with telematics technology are expected to reach 46 percent globally by the end of 2018. Despite that, telematics development is still at a nascent stage in the BRIC economies.
India has a huge growth potential in the auto industry considering the rising sale of vehicles. The GLONASS deal between India and Russia in 2010 also projects the future expansion and deployment of OEM-embedded telematics.
Transportation is the backbone of fast moving lifestyle of the present generation; people are heavily dependent on better transit facilities and always strive for new innovations in the auto sector. Telematics is improving the quality of lifestyle by adding functionality and value to automotive, tracking and transport solutions.
India being a vast nation, the adoption of M2M technology in the telematics segment has a massive potential and Machine-to-Machine (M2M) resolution is the elucidation to make these things possible and affordable. M2M devices are designed in such a way that they can be incorporated into all transportation segments like cars, trucks, aircraft, trains, trailers, ships and containers. GNSS, Short Range, 2G, 3G and even 4G communication modules, etc., are the technologies that facilitate M2M communication. This would lead to enhanced quality of life in the developing world. There are several telematics devices that are part of the transportation segment like navigation, stolen vehicle recovery, infotainment systems, electronic toll systems and vehicle diagnostics. M2M technologies can help in getting real time updates, vehicle information, toll, parking and other relevant information.
M2M is also gaining impetus in various subsidiary industries like automobile leasing business, fleet management and related sectors. The rising demand of telematics embedded vehicles is expected to drive down the prices of these devices and make it affordable for companies to incorporate these devices. However, lack of awareness and cost sensitivity could pose a challenge to this sector.
Globally, automobile industry is broadly working on the consumption of M2M technologies. Deployment of M2M telematics applications in automotive industry can help decrease the number of road accidents and damages. The focus of telematics industry in deploying similar products would push the automotive sector in increasing the digitization in vehicles. This initiative of telematics industry will bring a revolution in the automotive sector and would initiate the system of intelligent traffic in the developing countries like India which would also help in live traffic updates, real time positioning, tracking, parking manage- ment and also reduce road accidents. The economically and technologically superior nations such as USA, Japan and Germany have already implemented this technology and the Indian automotive sector is on the verge of deploying this expertise at home.
Modern cars with integrated computer system and other electronic gadgets which help in the essential controls, M2M modules today provide vehicles with fully loaded sensor technology which gives all the information about the performance on engine, temperature, fuel, breaks, etc. M2M data modules are extremely sophisticated and come with an array of features and capabilities such as onboard Global Navigation Satellite System (GNSS) technology, flexible land grid array surface mounting, embedded M2M optimized smart cards (like phone SIMs) known as MIMs or M2M identification modules, and embedded Java, a significant facilitating technology to step up the Internet of Things (IoT).
Despite certain challenges like awareness and adoption of M2M technology, Asia, and in particular India, has made a substantial breakthrough in the Telematics space. India as a country faces issues regarding consumer awareness. Most of the high-end consumers are not aware how telematics can make their life simpler and how full utilization would reap benefits for them. This is one of the greatest challenges, which India has to conquer to attain absolute utilization of immense market opportunities.