Cisco read­ies for In­dia with En­gage

Voice&Data - - NEWS BYTES - Nan­dita Singh

Net­work­ing ma­jor Cisco that be­gins a new fi­nan­cial year in Au­gust 2014 re­ported a drop of 5.5 per­cent in its third quar­ter re­sults over the same quar­ter, pre­vi­ous year. Ac­cord­ing to the re­sults re­leased mid-May, it re­ported rev­enues of $11.5 bil­lion for the quar­ter. How­ever, the per­for­mance was bet­ter than Cisco fore­cast and an­a­lysts’ es­ti­mates for the said quar­ter even though chal­lenges abound, pri­mar­ily re­lated to lever­ag­ing its trans­for­ma­tion into an In­ter­net tech­nol­ogy company and rid­ing the wave in emerg­ing mar­kets such as In­dia.

Cisco has bet­ted heav­ily on In­ter­net of Ev­ery­thing (IoE), a move that will take long in mar­ket adop­tion and con­se­quent ad­di­tion to the bot­tom­line. But that hasn’t dulled the fer­vor or the belief in the di­rec­tion the company has taken. The company an­nounced its plans to build the world’s largest global In­ter­cloud for the In­ter­net of Ev­ery­thing (IoE) to­gether with a set of part­ners, a dis­trib­uted net­work and se­cu­rity ar­chi­tec­ture de­signed for high-value ap­pli­ca­tion work­loads, re­al­time an­a­lyt­ics, “near in­fi­nite” scal­a­bil­ity and full com­pli­ance with lo­cal data sovereignt­y laws.

Cisco In­vest­ments, the ven­ture cap­i­tal arm of San Jose -head­quar­tered Cisco, is in­vest­ing an ad­di­tional $150 mil­lion over the next 2-3 years to fund early-stage com­pa­nies glob­ally. The new fund­ing al­lo­ca­tion builds on Cisco’s $2 bil­lion in­vest­ment port­fo­lio. The fo­cus of th­ese in­vest­ments is on the next hori­zon themes to ac­cel­er­ate the de­vel­op­ment of dis­rup­tive tech­nol­ogy mar­kets, in­clud­ing big data and an­a­lyt­ics, the In­ter­net of Things (IoT); con­nected mo­bil­ity, stor­age, sil­i­con, the con­tent tech­nol­ogy ecosys­tem, and has a spe­cial fo­cus on In­dia in­no­va­tion. The new fund­ing in­creases Cisco In­vest­ments’ the­matic in­vest­ing to $250 mil­lion, adding to the pre­vi­ously an­nounced $100 mil­lion com­mit­ment to startups fo­cused on the emerg­ing In­ter­net of Ev­ery­thing (IoE) mar­ket op­por­tu­nity.

With its Glob­al­iza­tion East R&D cen­ter lo­cated in Ban­ga­lore (In­dia) Cisco has ex­panded its tech­nol­ogy foot­print in In­dia with the pres­ence of a 7,700 plus strong R&D force. The company is try­ing to meet dis­rup­tive mar­ket changes head-on.

Ear­lier in April, Cisco In­dia hosted sec­ond edi­tion of En­gage, its CXO out­reach event that aims at un­der­stand­ing cus­tomer business pri­or­i­ties and part­ner­ing with them to ar­rive at tech­nol­ogy so­lu­tions that en­able business out­comes. Over 500 Cisco en­gi­neers helped put to­gether this event themed ‘The Next Gen­er­a­tion En­ter­prise’ and over 100 cus­tomers ex­pe­ri­enced live demon­stra­tions ad­dress­ing en­ter­prise mar­ket trends of cloud, mo­bil­ity, ap­pli­ca­tion cen­tric­ity, and In­ter­net of Things.

Cisco En­gage show­cased the company’s in­no­va­tions in routers and switches, in­te­grated with so­lu­tions for bank­ing, em­ploy­ing In­tel­li­gent WAN (iWan) and Soft­ware De­fined Net­work­ing (SDN) that is ex­pand­ing to touch mul­ti­ple do­mains beyond data cen­ter and in the process de­liv­ers pro­duc­tiv­ity ben­e­fits and sig- nif­i­cant sav­ings through au­to­ma­tion and or­ches­tra­tion. A live demo of IoE ap­pli­ca­tion in the man­u­fac­tur­ing en­vi­ron­ment was also on the showcase in­te­grated with real-time an­a­lyt­ics.

Cisco In­dia in this quar­ter has been char­ac­ter­ized by lead­er­ship change at the high­est level. In­dia head Jeff White had moved out and Di­nesh Malkani for­merly VP Sales of In­dia & SAARC re­gion has taken charge as Pres­i­dent Sales for In­dia & SAARC. He is be­ing as­sisted by Amit Phad­nis as Pres­i­dent-En­gi­neer­ing & In­dia Site Leader and VC Gopal­rat­nam as Pres­i­dent-Strat­egy, Plan­ning & Op­er­a­tions for In­dia. The net­work­ing be­he­moth that has the rep­u­ta­tion of not com­pro­mis­ing on its gross mar­gins is get­ting squeezed in the fast grow­ing In­dia mar­ket with com­pe­ti­tion from the likes rang­ing from Huawei to Google. The company’s so­lu­tions and ser­vices led strat­egy likely re­quires some more align­ment with the mar­ket re­al­i­ties in In­dia. The task is cut out for Malkani and team.

nan­di­tas@cy­ber­me­dia.co.in

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