Voice&Data

From the Editor’s Desk

- Nandita Singh nanditas@cybermedia.co.in

So, finally, the Voice & Data Telecom Industry analysis issue is in your hands. It was an exhaustive exercise for the V&D team (see survey methodolog­y). This year, we re-looked at the survey framework and classifica­tion. It was our first such exercise since inception of the survey. We have been covering the India telecom industry from the last 20 years and, in fact, Voice & Data celebrates 20 years of telecom reportage this July. It was a perfect occasion for a rethink on what we deliver to our readers and how.

One of the outcomes of this thinking is the magazine in your hands, where you will see changes in industry classifica­tion as compared to the previous years. We got on board Cyber Media Research (CMR), the analyst firm, to execute the survey in 2014. A virtual team including CMR (led by Faisal Kawoosa), V&D, and an independen­t analyst (Deepak Kumar) was constitute­d for the purpose.

The exercise spanning across three months included primary and secondary research and further validation of the results with industry leaders. All put together took time and we have been running behind schedule on this. Many of you have been calling V&D with queries about 2014 industry survey issue. Thank you for waiting patiently for this issue.

I would like to thank all the industry captains and leaders for extending support to the V&D team in this exercise sharing their expertise, informatio­n and of course, their valuable time.

The outcome of the effort is in your hands. We look forward to your feedback.

 ??  ?? Faisal Kawoosa
Lead, Cyber Media Research
Faisal Kawoosa Lead, Cyber Media Research
 ??  ?? Deepak Kumar
Independen­t Analyst
Deepak Kumar Independen­t Analyst
 ??  ??

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