Communication Equipments & Devices Sum is Better than Parts

Overall, IP-fication is the main trend to witness and enterprises are adopting more and more of IP-based devices and equipments. The credit goes to the National Telecom Policy of 2012.

Other than the inherent call centre solution deployment industry verticals of IT/ITeS and BFSI, there is a change happening in adoption as new segments of real estate and hospitality are also commissioning their call centres for outward sales and proactive servicing.

Majority of the revenues in Desk Phone market comes from IP Phones while the total installed base in the country is still dominated by the PSTN phones. Within the IP Phones segment Cisco, Avaya and Alcatel Lucent Enterprise are the three main players, PSTN / Digital Phones is still dominated by Panasonic, where there is no other major player after the exit of Beetel and failure of ITI.

Mobile phones are affecting the desk phone market of enterprises as several organizations are not going for desk phone extensions. This is typically in the SOHO segment.

PBX market revenues continue to be mainly contributed by IP-PBX sales in the country. However, as in the case of desk phones, this segment also has the maximum installed base of legacy systems including ePABX, etc.

Audio-Video Conferencing solution market is facing a tough competition from the advent of social media applications that are heavily used across organizations for audio-video conferencing. Solutions such as Skype, Viber and Google Hangout are giving a serious competition to standalone conferencing market. Even, the client facing meetings are done through these platforms in several organizations, largely the SMB segment.

PBX systems saw a growth of 10.5%, followed by Desk Phones with 9% growth and Audio-Video Conferencing Equipment with 7.9% growth for FY 2013-14 within this segment of Enterprise Communications.