Mobile Phones Smartphones Make it Big!
Mobile phones are the largest segment of telecom equipment market in India. Registering a growth of 18.5% by revenue, it stood at Rs 87,761 crore in FY 2013-14.
As the smartphone adoption jumps from 10-12% in FY 201213 to 15-17% in FY 2013-14, the average selling price also goes up and hence the revenue size of the market.
India brands became stronger in this fiscal eating up the share of Tier 1 brands like Nokia and Samsung. Domestic brands exhibiting strong growth included Micromax and Karbonn. Xolo, a distinct brand of Lava also made good inroads into the market.
Manufacturing scenario saw a mixed trend in this year. While Micromax announced assembly of handsets in India along with Samsung applying for M-SIPs to increase its existing manufacturing capacity, Nokia manufacturing had serious issues ranging from taxation to re-alignment after the Microsoft acquisition.