Mo­bile Phones Smart­phones Make it Big!

Voice&Data - - CONTENT -

Mo­bile phones are the largest seg­ment of tele­com equip­ment mar­ket in In­dia. Reg­is­ter­ing a growth of 18.5% by rev­enue, it stood at Rs 87,761 crore in FY 2013-14.

As the smart­phone adop­tion jumps from 10-12% in FY 201213 to 15-17% in FY 2013-14, the av­er­age sell­ing price also goes up and hence the rev­enue size of the mar­ket.

In­dia brands be­came stronger in this fis­cal eat­ing up the share of Tier 1 brands like Nokia and Sam­sung. Do­mes­tic brands ex­hibit­ing strong growth in­cluded Micromax and Kar­bonn. Xolo, a dis­tinct brand of Lava also made good in­roads into the mar­ket.

Man­u­fac­tur­ing sce­nario saw a mixed trend in this year. While Micromax an­nounced assem­bly of hand­sets in In­dia along with Sam­sung ap­ply­ing for M-SIPs to in­crease its ex­ist­ing man­u­fac­tur­ing ca­pac­ity, Nokia man­u­fac­tur­ing had se­ri­ous is­sues rang­ing from tax­a­tion to re-align­ment after the Mi­crosoft ac­qui­si­tion.

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