‘We’re in the process of commissioning a world-class data center.’

—Anthony Thomas CIO, Vodafone India

Voice&Data:

The Year 2014 saw four big trends—cloud, big data, social, and mobility changing the ICT landscape, what’s your outlook for 2015?

Year 2014 saw an increased momentum in adoption of new technologies. Amongst the emerging technologies, Social Media, Mobility, Analytics, and Cloud (SMAC) led the pack and gained maximum traction in market. These new technologies showed ways to tackle ever changing, hyper competitive and complex market ecosystem. The new technology adoption became all the more important for telcos as the telecom sector in India is currently driving and witnessing a radical shift in market dynamics. Consumer expectations are growing with each passing day. The strategic focus has moved from customer relation management to customer experience management. Telcos are now in the path to be more agile in their approach. So, to increase strategic agility and manage such big shift changes, improving customer experience and optimizing revenue margins and costs, telcos in India are fast embracing new emerging technologies.

Vodafone India being a customer

Anthony Thomas: