Rides on en­ter­prise com­mu­ni­ca­tion

Us­ing the en­ter­prise com­mu­ni­ca­tion prod­uct Mob­Cast one could broad­cast – videos, event in­vites, au­dios, images, of­fice docs, PDFs across lan­guages and de­vices

Voice&Data - - SPECIAL REPORT - VOICE&DATA Edi­tor’s Choice Emerg­ing Com­pany of the Year Founders: Year of Estab­lish­ment: No of peo­ple em­ployed: Nan­dita Singh nan­di­tas@cy­berme­dia.co.in

The way peo­ple com­mu­ni­cate and en­gage with each other has evolved in the last decade from sms, calls, mails, Skype and so­cial to now What­sApp. In com­par­i­son, the en­ter­prise com­mu­ni­ca­tion has email as its main­stay still.

In to­day’s busi­ness sce­nario where peo­ple are al­ways on the move and busi­nesses are ge­o­graph­i­cally spread en­ter­prise com­mu­ni­ca­tions needed a “mo­bile first” ap­proach. With no con­crete so­lu­tion, en­ter­prises (small and big) re­sorted to What­sApp for their com­mu­ni­ca­tion needs. How­ever, not meant for busi­nesses, What­sApp had its lim­its in fea­tures, se­cu­rity and an­a­lyt­ics. That was the thought that led to found­ing of Mob­Cast about one-and-a-half-year back.

“We went back to the drawing board and worked on how we can make it easy and ef­fec­tive for en­ter­prises to connect, en­gage and train its em­ploy­ees and other stake hold­ers. Mob­Cast came into ex­is­tence with that ex­er­cise and feed­back on its pro­to­type from in­dus­try lead­ers,” elab­o­rates Ash­win Roy Choud­hary, co­founder of Mob­Cast.

To­day, lead­ing busi­nesses like SBI Life, Shop­pers Stop, Ci­pla and Sanofi are us­ing

Ash­win Roy Choud­hary & Anup Bu­rade

2014

25 Mob­Cast. With over 3 lakh peo­ple on the plat­form, the com­pany seems to have got “it” right.

So, what ex­actly is Mob­Cast?

It is se­cured, plat­form ag­nos­tic en­ter­prise com­mu­ni­ca­tion prod­uct that is easy to in­stall and use. Us­ing Mob­Cast one could broad­cast – videos, event in­vites, au­dios, images, of­fice docs, PDFs. You can also run sur­veys and con­duct quiz. It can sup­port con­tent in any lan­guage. “Dur­ing Elec­tions the NCP (po­lit­i­cal party) had used our plat­form to en­gage with their 10,000+ Karyakar­tas with over 1300 con­tent pieces sent in Marathi,” says Choud­hary.

The Mob­Cast plat­form sup­ports de­liv­ery of con­tent on all de­vices. It smartly iden­ti­fies the de­vice ca­pa­bil­i­ties and ac­cord­ingly de­liv­ers con­tent. For users with An­droid, iPhone and Win­dows – there is an app where users get an im­me­di­ate no­ti­fi­ca­tion through which they can ac­cess any new con­tent sent by their com­pany. Even if the user in the group does not have a smart phone – he gets an SMS sum­mary of the con­tent and a unique link click­ing on which he will be taken to a re­spon­sive WAP site from where he could read the en­tire con­tent with­out com­pro­mis­ing on the qual­ity.

As far as se­cu­rity goes there is a twofac­tor lo­gin where an SMS is sent from the mo­bile de­vice to check au­then­tic­ity; the con­tent is stored in a for­mat read­able only by the mo­bile ap­pli­ca­tion so that can­not be shared with peo­ple out­side the com­pany; and re­mote wipe is also avail­able. “When the per­son leaves the or­ga­ni­za­tion the ad­min can re­motely wipe all data from the user’s mo­bile ap­pli­ca­tion,” ex­plains Choud­hary.

Ac­cord­ing to Choud­hary, his big­gest in­vest­ment has been in right kind of tal­ent. “Be­ing very se­lec­tive on the kind of peo­ple we wanted in our com­pany, build­ing the team took a great deal of ef­fort and time,” he says high­light­ing that tal­ent that can work on mo­bile tech­nolo­gies is not easy to find and af­ford, as many dif­fer­ent tech­nol­ogy com­pe­ten­cies are re­quired.

Go­ing ahead, the com­pany is look­ing at in­ter­na­tional ex­pan­sion and is eval­u­at­ing ex­ter­nal fund­ing op­tions while its cus­tomer-base is grow­ing in an en­cour­ag­ing man­ner.

“Mar­ket is ma­tur­ing faster than ever and we will need to march at a fast pace. Be­ing an early mover we have an ad­van­tage, but as a com­pany we have to keep in­no­vat­ing to main­tain lead­er­ship po­si­tion,” says Choud­hary.

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