How Cloud can Enable eCommerce Companies to Handle Traffic Spikes

By empowering eCommerce players to effectively manage peak and trough periods, cloud can help online retailers address some of their key pain points

For its bumper sale ‘Big Billion Day’ in October, eCommerce giant Flipkart had done extensive preparations. The retailer had moved nearly 50 tonnes of copper across the country 2,000 systems, 3,500 scanners, 1,200 ! online shopping giant’s site crumbled on the big day. The reason: The vol " expected. As per the company’s blog, # mn people on a single day, leading to

Flipkart is not the only eCommerce $ % & $ ' - & ( " ) * of their business during holiday seasons % $ of huge online promotions and sales $ demand spikes.

Agrees Mandar Behere, Vice President-Product & Technology, Giftease, “While seasonal spikes are predictable / 4 6 ! & 7 8 9 - $ ; & ' ) & < < ! & 9 " $ & = & include forecasting the traffic, bench & = & > $ occasional spike.”

The Website Traffic Conundrum

? ) conduct tests to gauge their prepared " & exactly accurate due to their inability ' $ 9 @ )E8 H ) &