Bang for the Bucks?

As home­grown e-health­care plat­form providers get their busi­ness mod­els right, in­vestors feel en­cour­aged to pump in the needed dol­lars.

Voice&Data - - CONTENT -

The health­care ver­ti­cal has seen much trac­tion and con­se­quently a high level of in­ter­est from in­vestors. This is a strong indi­ca­tor of vi­a­bil­ity of the busi­ness mod­els that var­i­ous e-health­care play­ers have put forth. In the last couple of years, there have been sev­eral multi-mil­lion dol­lar in­vest­ments into the seg­ment, with at least one player at­tract­ing close to Rs 200 crore of fund­ing in a round.

What makes th­ese home­grown health­care e-mar­ket­places so at­trac­tive to in­vestors? How do they stand out against some of the global play­ers?

Ac­cord­ing to Sau­rabh Arora, CEO, Ly­brate, lo­cal apps are at greater ad­van­tage be­cause of the lo­cal knowl­edge they have. They understand the con­sumer psy­che, be­hav­ior and reg­u­la­tions in far greater depth than their global ri­vals. For in­stance in the case of health­care, things have to be very cus­tom­ized to the In­dian au­di­ence. Health­care sys­tem is very dif­fer­ent out­side In­dia and the prob­lems here are unique and those who be­long here have deeper in­sights about it. So the so­lu­tions they of­fer are in ac­cor­dance to that. The ben­e­fit of lo­cal un­der­stand­ing definitely gives an edge to lo­cal app de­vel­op­ers.

And what would be some of the growth cat­a­lysts go­ing for­ward?

Fur­ther de­vel­op­ment of the mo­bile pay­ment sys­tems would cer­tainly be one. While the re­cent is­suance of pay­ment bank li­censes by the Re­serve Bank of In­dia would give more teeth to mo­bile pay­ments, car­rier billing of apps would also go a long way in en­cour­ag­ing us­age of the apps, feel the stake­hold­ers.

The grow­ing pro­lif­er­a­tion of mo­bile broad­band net­works as well as that of the smart­phones is also a big pos­i­tive. When it comes to el­derly care, in­fant care or care of spe­cially-abled in­di­vid­u­als, the re­li­a­bil­ity of de­vices plays a very im­por­tant role, ac­cord­ing to Ben­galuru-based health­care plat­form provider Qik­well.

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