‘Smart­phone boom in In­dia in­di­cates the time is just right to fo­cus on ex­pan­sion’

Voice&Data - - COVER STORY -

Ex­ec­u­tive Di­rec­tor, Celkon Mo­biles

Oppo Mo­biles In­dia

On Go-to-Mar­ket Strat­egy for In­dia:

In­dia is a very at­trac­tive and price sen­si­tive mar­ket and there is a cer­tain sec­tion of con­sumers who are ex­tremely tech­nol­ogy savvy and look­ing for in­no­va­tive and power-packed de­vices.

Readi­ness for Wrestling Mar­ket Share:

In­dia is a strate­gic mar­ket for us pri­mar­ily be­cause there is clearly a huge po­ten­tial to grow in the In­dian smart­phone mar­ket. We are speed­ing up our sales and ser­vice net­work and ex­pect a fair growth and a big­ger share of the mar­ket in the times to come. We have sold around 400,000 (0.4 mil­lion) de­vices in In­dia and are tar­get­ing for 1.5 mil­lion units in 2015.

On Mar­ket Growth:

We have launched 16 smart­phones in the In­dia mar­ket and most of them have been ap­pre­ci­ated for their aes­thetic de­sign and in­no­va­tive tech­nol­ogy.

On Ex­pan­sion Plans:

The smart­phone boom in In­dia in­di­cates the time is just right to fo­cus on ex­pan­sion plans and in­creas­ing vol­ume in In­dia to a com­pa­ra­ble level with the China mar­ket in the next five years. 2015 will be a year of ex­pan­sion for us and we will tar­get to sell 1.5 mil­lion units in In­dia.

—Tom Lu, CEO

—Mu­rali Reti­neni

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