‘Smartphone boom in India indicates the time is just right to focus on expansion’
Executive Director, Celkon Mobiles
Oppo Mobiles India
On Go-to-Market Strategy for India:
India is a very attractive and price sensitive market and there is a certain section of consumers who are extremely technology savvy and looking for innovative and power-packed devices.
Readiness for Wrestling Market Share:
India is a strategic market for us primarily because there is clearly a huge potential to grow in the Indian smartphone market. We are speeding up our sales and service network and expect a fair growth and a bigger share of the market in the times to come. We have sold around 400,000 (0.4 million) devices in India and are targeting for 1.5 million units in 2015.
On Market Growth:
We have launched 16 smartphones in the India market and most of them have been appreciated for their aesthetic design and innovative technology.
On Expansion Plans:
The smartphone boom in India indicates the time is just right to focus on expansion plans and increasing volume in India to a comparable level with the China market in the next five years. 2015 will be a year of expansion for us and we will target to sell 1.5 million units in India.