Quest for Ul­tra-Pro­duc­tiv­ity

Seam­less, bor­der­less com­mu­ni­ca­tion plat­forms that en­able col­lab­o­ra­tive ex­e­cu­tion of busi­ness pro­cesses is where en­ter­prises are headed to


In the last few years, there has been a com­plete shift in the way en­ter­prises con­nect with their cus­tomers. No longer do they solely rely on desk phones or mo­bile phones as a pri­mary mode of com­mu­ni­ca­tion. There has been a greater em­pha­sis on web-based com­mu­ni­ca­tions and tools as or­ga­ni­za­tions world­wide are look­ing for com­mu­ni­ca­tion chan­nels that are more se­cure, cost ef­fec­tive and easy to man­age.

The mar­ket trends clearly re­flect that uni­fied com­mu­ni­ca­tions is no longer a fancy lex­i­con, but is clearly be­com­ing a busi­ness need to re­duce costs, and to stay con­nected across lo­ca­tions and time zones. UC re­moves some of the com- plex­ity by in­te­grat­ing sev­eral medi­ums of com­mu­ni­ca­tions such as voice, data, telep­res­ence IM, email, video and more.

An­a­lysts who have been track­ing the mar­ket for the past years also em­pha­size that UC doesn’t work in iso­la­tion and it only when it is in­te­grated with busi­ness pro­cesses that it be­comes an ef­fec­tive tool in help­ing busi­nesses col­lab­o­rate ef­fec­tively.

A study by 6Wre­search projects In­dia’s uni­fied com­mu­ni­ca­tion mar­ket to cross $1,300 mil­lion by 2021, grow­ing at a CAGR of 10.2 per­cent dur­ing 2015-21. The study says that com­mu­ni­ca­tion at an af­ford­able price and its ease of us­age has led its mar­ket dom­i­nance in the In­dian mar­ket. In par­tic­u­lar, the con­fer­enc­ing mod­ule is emerg­ing as the fastest grow­ing UC mar­ket in In­dia. This mar­ket is ex­pected to gain pace on ac­count of a grow­ing de­mand for video con­fer­enc­ing so­lu­tions.

Ma­jor Play­ers

Gart­ner de­fines UC prod­ucts -- equip­ment, soft­ware and ser­vices -- as those that fa­cil­i­tate the use of mul­ti­ple en­ter­prise com­mu­ni­ca­tions meth­ods to ob­tain the goal of im­prov­ing user pro­duc­tiv­ity and en­hanc­ing busi­ness pro­cesses as re­lated to com­mu­ni­ca­tions and col­lab­o­ra­tion.

The key play­ers in the mar­ket in­clude Cisco, Mi­crosoft, Avaya, Mi­tel, Arkadin, As­pect, Google, NEC, BT In­dia, Tata com­mu­ni­ca­tions and Ver­i­zon Busi­ness.

Cisco of­fers a full suite of in­te­grated on-premise and cloud based ap­pli­ca­tions and ser­vices based on its Uni­fied Com­mu­ni­ca­tions Man­ager. The global ma­jor leads the mar­ket, as per Gart­ner’s 2015 Uni­fied Com­mu­ni­ca­tions Magic Quad­rant.

The com­pany has also ex­panded its cloud of­fer­ing by adding new We­bEx user ex­pe­ri­ence, Web Ex Per­sonal Rooms and an en­ter­prise mo­bile mes­sag­ing ap­pli­ca­tion named Spark to sup­port chat, video and file shar­ing.

Mi­crosoft is the sec­ond ma­jor player in the seg­ment. The com­pany has re­cently re­vamped its pop­u­lar UC so­lu­tion Lync and re­named it as Skype for Busi­ness (SfB). Avaya con­tin­ues to be a strong player and of­fers di­ver­si­fied set of UC of­fer­ings in desk­top, mo­bile phone and video.

Google is an­other prom­i­nent player

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