Game of Speed
ZOPO Mobile or simply ZOPO is the commonly used name of Shenzhen ZOPO Communications-equipment Limited Company, a Mobile Smartphone maker in China, are currently working with their Exclusive partner ADCOM in India. ZOPO are hoping to utilize their current presence in regional markets and service centers across the country. ZOPO has 3 series of phones – Speed, Flash and Color series. They have launched Speed and Color series in the Indian market constituting 9 models so far. ZOPO had entered the Indian market with their Speed series and launched the Speed 7 and Speed 7 Plus handsets in the mid high range.
These are known for their performance and speed of operation. ZOPO have also introduced the Color series with 5 phones that are vibrant and come in 5 colors, in the budget range. Flash series are phones with high end cameras yet to be launched in India.
Talking on the strategy for Indian market Kevin Xu, CEO, Zopo shared his vision and said, “We launched our speed 7 & speed 7+ models with Snap deal & Amazon respectively. And as of now we are present on all ecommerce portals in India. At the same time we have very aggressive and dynamic approach for offline channels. We have launched ZOPO in 14 cities as of now, starting with 3 in Karnataka, 4 in Maharashtra, 3 in Haryana, 2 in Orissa, Delhi & 1 in Punjab. We have city wise distributor who is appointing 20-30 ZOPO authorized retailers whom we give all support like in shop branding, in shop promoter, etc . From 14 cities we will take this number to 50 by the end of March taking the number of ZOPO retailers to 1500 which will cater to the offline end users”.
Large Format Retail (LFR) plays an important role in brand recognition. ZOPPO is also taking this platform as a weapon.
Talking on the future strategy about the Indian market ZOPPO will continue to bring in more indulging devices across ranges. They have recently launched color series in India where initially have launched 2 models and 4 more models are in pipeline. Also, they launched another HERO 1 in India in January, this year. The International brand ambassador for Zopo Speed Series is Jorge Lorenzo. He is a three-time MotoGP world champion. After the visit of Prime Minister Narendra Modi to China, lots of Chinese companies who are willing to support the ‘Make in India’.
Talking about this Kevin Xu expressed, “India is a logical and imperative step in our journey to success. We have been continuously working towards the expansion of our global footprint and ZOPO is actively pursuing its goal to enter and leave a mark in the extremely enticing Indian market. We see a lot of potential in the Indian market. While Spain is our largest market right now, in the next 1-2 years, we expect India to account for over 50 per cent of our sales. After we reach a certain sales volume, we will start manufacturing Zopo smartphones in India too. The timeline we see is in the next quarter”.