Game of Speed

Voice&Data - - SPECIAL REPORT -

ZOPO Mo­bile or sim­ply ZOPO is the com­monly used name of Shen­zhen ZOPO Com­mu­ni­ca­tions-equip­ment Lim­ited Com­pany, a Mo­bile Smart­phone maker in China, are cur­rently work­ing with their Ex­clu­sive part­ner ADCOM in In­dia. ZOPO are hop­ing to uti­lize their cur­rent pres­ence in re­gional mar­kets and ser­vice cen­ters across the coun­try. ZOPO has 3 se­ries of phones – Speed, Flash and Color se­ries. They have launched Speed and Color se­ries in the In­dian mar­ket con­sti­tut­ing 9 mod­els so far. ZOPO had en­tered the In­dian mar­ket with their Speed se­ries and launched the Speed 7 and Speed 7 Plus hand­sets in the mid high range.

These are known for their per­for­mance and speed of op­er­a­tion. ZOPO have also in­tro­duced the Color se­ries with 5 phones that are vi­brant and come in 5 col­ors, in the bud­get range. Flash se­ries are phones with high end cam­eras yet to be launched in In­dia.

Talk­ing on the strat­egy for In­dian mar­ket Kevin Xu, CEO, Zopo shared his vi­sion and said, “We launched our speed 7 & speed 7+ mod­els with Snap deal & Ama­zon re­spec­tively. And as of now we are present on all ecom­merce por­tals in In­dia. At the same time we have very ag­gres­sive and dy­namic ap­proach for off­line chan­nels. We have launched ZOPO in 14 cities as of now, start­ing with 3 in Kar­nataka, 4 in Ma­ha­rash­tra, 3 in Haryana, 2 in Orissa, Delhi & 1 in Pun­jab. We have city wise distrib­u­tor who is ap­point­ing 20-30 ZOPO au­tho­rized re­tail­ers whom we give all sup­port like in shop brand­ing, in shop pro­moter, etc . From 14 cities we will take this num­ber to 50 by the end of March tak­ing the num­ber of ZOPO re­tail­ers to 1500 which will cater to the off­line end users”.

Large For­mat Re­tail (LFR) plays an im­por­tant role in brand recog­ni­tion. ZOPPO is also tak­ing this plat­form as a weapon.

Talk­ing on the fu­ture strat­egy about the In­dian mar­ket ZOPPO will con­tinue to bring in more in­dulging de­vices across ranges. They have re­cently launched color se­ries in In­dia where ini­tially have launched 2 mod­els and 4 more mod­els are in pipe­line. Also, they launched an­other HERO 1 in In­dia in Jan­uary, this year. The In­ter­na­tional brand am­bas­sador for Zopo Speed Se­ries is Jorge Lorenzo. He is a three-time Mo­toGP world cham­pion. Af­ter the visit of Prime Min­is­ter Naren­dra Modi to China, lots of Chi­nese com­pa­nies who are will­ing to sup­port the ‘Make in In­dia’.

Talk­ing about this Kevin Xu ex­pressed, “In­dia is a log­i­cal and im­per­a­tive step in our jour­ney to suc­cess. We have been con­tin­u­ously work­ing to­wards the ex­pan­sion of our global foot­print and ZOPO is ac­tively pur­su­ing its goal to en­ter and leave a mark in the ex­tremely en­tic­ing In­dian mar­ket. We see a lot of po­ten­tial in the In­dian mar­ket. While Spain is our largest mar­ket right now, in the next 1-2 years, we ex­pect In­dia to ac­count for over 50 per cent of our sales. Af­ter we reach a cer­tain sales vol­ume, we will start man­u­fac­tur­ing Zopo smart­phones in In­dia too. The time­line we see is in the next quar­ter”.

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