Aims to be in Top 3
Buoyed by its investment plans of Rs 800 crore in manufacturing of mobile phones over the next three years, home grown handset maker Karbonn is targeting to be among the top three mobile phone brands in India by next fiscal. Its manufacturing units, located in Uttar Pradesh and Telangana, are expected to start production within the next two quarters and will help in covering 60-70 percent of its domestic market requirements. Karbonn has launched handsets in various important countries of South Asia to increase the sales in addressable markets. In the near future, the company is planning to launch products in Middle East and African markets. In order to tap these markets, Karbonn shall focus on developing a customized product range as per the countries’ local requirements, complying with local regulatory authorities’ norms, robust distribution channel and after sales services and localized marketing strategies.
For this financial year, the company is also focusing on creating a demand-driven market by launching about 3-4 models every quarter. Be it Asian, Middle Eastern or African markets, Karbonn seek to bring the best of technologies to the consumers at a price sensitive bracket.
Talking about the Go-To-Market strategy, Karbonn offers state-of-the-art technical marvels at an affordable range. According to their strategy, the Indian phone manufacturers have been able to create a space for themselves in the market and have provided cost effective options for the consumers, which act as the major growth drivers in the Indian mobile market. In today’s times, the consumers are very intelligent and only deviate from their brand loyalties if they are offered something best at lower prices. It is thus Karbonn is working constantly through various associations, tie-ups and investing in R&D to tap the consumers and create a pertinent brand connect with the audience.
“Karbonn Mobiles has invested heavily in research and development to churn out innovative and unique features in sync with market trends along with investing in various associations, consumer promotions, etc.” says, Pradeep Jain, MD, Karbonn Mobiles.
Karbonn intends to be amongst the top 3 mobile phone brands by next fiscal. Karbonn USP include value-for-money proposition, customer-centric initiatives, widespread distribution strategies, excellent after -sales services with our network of over 900 service centres and over 85,000 retailers across India.
Also, Karbonn Mobiles, signed Akhil Akkineni, the new face of Tollywood and son of Akkineni Nagarjuna as their brand ambassador recently. Akhil has been signed for a period of 3 years and will be representing Karbonn in their print, and television campaigns as well as brand engagement activities.