Freecharge joins hands with Zivame, YepMe

India’s digital payments platform FreeCharge has announced its partnership with leading fashion and lifestyle portals - YepMe and Zivame.

With this partnership, consumers will be offered Freecharge’s fast and secure payment service, which will allow them to pay through the FreeCharge wallet, in less than 10 seconds.

Currently, FreeCharge is the fastest growing wallet in the country with over millions of users and a rapidly growing offline and online merchant base. Post a successful entry into sectors like food and beverage, technology, entertainment, and travel, this partnership marks FreeCharge’s entry into the fashion and lifestyle space. The partnership will also enable FreeCharge to engage with the two brands and users will benefit from a seamless payments experience. The Freecharge wallet has nearly 99% success rate, which helps sharply reduce the online payments failure rate, leading to more successful online purchases.

FreeCharge’s growing wallet user base will further provide opportunity for YepMe and Zivame to expand their user base to tap customers who enjoy the convenience and ease that come with the FreeCharge wallet.

Speaking on the partnership, Govind Rajan, Chief Operating Officer, FreeCharge said, “Rapid digital payments growth is changing the way consumer’s shop. At FreeCharge, it is our continuous endeavor to build a digital ecosystem in the country, and move consumers away from the hassle of cash. Partnering with popular youth brands like Yepme and Zivame is a massive opportunity to build the habit of digital payments in the country. Today’s consumers demand convenience and FreeCharge makes that possible by enabling them to shop for popular fashion and lifestyle products in the swiftest and safest way.”