Segment High­lights

Voice&Data - - USER DEVICES -

Hav­ing crossed 100 mil­lion smartphone ship­ments for the first time ever, In­dia also se­cured its po­si­tion as the third-largest mar­ket glob­ally by unit ship­ments. It is poised to over­take the US mar­ket and be­come the sec­ond largest mar­ket af­ter China in near fu­ture.

How­ever, in rev­enue terms, In­dia lags much be­hind, given that the ASV of the smart­phones is nowhere near to the ASV in the more ad­vanced and ma­ture mar­kets. A 3G smartphone can be avail­able for as low as Rs 2,000 while an en­try-level 4G phone could come for Rs 5,000.

The tablets mar­ket faced a two-pronged pres­sure. While the ph­ablets ate into the seven-inch tablet mar­ket segment, the de­tach­able lap­tops can­ni­bal­ized the 10-inch segment. The over­all mar­ket suf­fered a mi­nor de-growth, part of which may also be at­trib­uted to a gen­er­ally longish re­fresh cy­cle for tablets.

The data cards mar­ket fur­ther con­sol­i­dated be­tween the two ma­jor play­ers—Huawei and ZTE, which to­gether ac­counted for at least 68 per­cent of the segment rev­enue share.

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