Having crossed 100 million smartphone shipments for the first time ever, India also secured its position as the third-largest market globally by unit shipments. It is poised to overtake the US market and become the second largest market after China in near future.
However, in revenue terms, India lags much behind, given that the ASV of the smartphones is nowhere near to the ASV in the more advanced and mature markets. A 3G smartphone can be available for as low as Rs 2,000 while an entry-level 4G phone could come for Rs 5,000.
The tablets market faced a two-pronged pressure. While the phablets ate into the seven-inch tablet market segment, the detachable laptops cannibalized the 10-inch segment. The overall market suffered a minor de-growth, part of which may also be attributed to a generally longish refresh cycle for tablets.
The data cards market further consolidated between the two major players—Huawei and ZTE, which together accounted for at least 68 percent of the segment revenue share.