Transerv Pow­ers Cash­less Dig­i­tal In­dia with So­cial Wal­let Udio

The com­pany’s prod­uct range com­prises dig­i­tal wal­lets, pre­paidaid cards, mo­bile vir­tual cards, co-brand­ed­branded wal­lets, and cor­po­rate ex­pensee man­age­ment so­lu­tions.

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In­ter­net has eased many as­pects of our life and in re­cent years, it has en­abled and eased dig­i­tal fi­nan­cial trans­ac­tions. Mum­bai-based TranServ Pri­vate Lim­ited is one such com­pany that has taken long strides to be at the top of the pyra­mid in the dig­i­tal pay­ment mar­ket. TranServ was es­tab­lished in 2011 when its c0-Founder and CEO Anish Williams wit­nessed a tan­gi­ble mar­ket gap in the In­dian dig­i­tal pay­ments in­dus­try. He felt the con­sumer-fac­ing end of on­line trans­ac­tions was ex­tremely bro­ken. He es­tab­lished TranServ in or­der to elim­i­nate the pain points in fi­nan­cial trans­ac­tions by lever­ag­ing tech­nol­ogy to de­velop and de­liver an un­par­al­leled end-user ex­pe­ri­ence within a se­cure, safe and swift pay­ments at­mos­phere.

Ex­plain­ing how he was led into the busi­ness of dig­i­tal pay­ments, Anish Williams in­tro­duces TranServ say­ing, “We started out with de­sign­ing and pro­vid­ing pay­ments tech­nol­ogy for our bank­ing part­ners and grad­u­ally de­vel­oped a pay­ments in­fra­struc­ture to sup­port our en­tire cat­a­logue of pay­ments-re­lated ser­vices. The prime fo­cus was on de­liv­er­ing greater con­ve­nience and value-ad­di­tion to both users and mer­chants in or­der to pop­u­larise dig­i­tal trans­ac­tions in the coun­try. This ap­proach led to TranServ be­ing cho­sen as the pre­ferred pay­ments part­ners for sev­eral gov­ern­ment projects for fi­nan­cial in­clu­sion, such as the Gov­ern­ment Grant Dis­bur­sals and Amul Dairy so­lu­tion.”

An alum­nus of St. Stephen’s Col­lege and an MBA grad­u­ate, Wil­laims has a deep un­der­stand­ing of In­dia’s fi­nan­cial mar­ket. He has held lead­er­ship roles with sev­eral top banks and lead­ing fi­nan­cial in­sti­tu­tions. Prior to es­tab­lish­ing TranServ in 2011, over the course of a ca­reer span­ning al­most two decades, Anish worked for Amer­i­can Ex­press, Citi and HSBC.

The ex­pe­ri­ence in the bank­ing sec­tor taught him that the fin­tech in­dus­try in In­dia is at an ex­cit­ing phase, and dig­i­tal wal­lets – ow­ing to the greater con­ve­nience and ac­ces­si­bil­ity that they bring – have be­come more in­grained into the ev­ery­day trans­ac­tional be­hav­ior of the In­dian con­sumer. He was quick to un­der­stand that dig­i­tal wal­let own­ers in the coun­try will one day out­num­ber the credit/debit card own­ers and he is also sure that the world is soon go­ing to wit­ness mo­bile wal­lets users out­num­ber bank ac­count hold­ers.

“On the back of such mas­sive adop­tions, the in­dus­try is pegged for an ex­po­nen­tial 127.5% CAGR over the next five years and is ex­pected to reach $6.6 bil­lion in net worth by the year 2020. In short, the fu­ture for dig­i­tal wal­let looks bright,” pos­i­tively ex­presses Williams.

Williams formed TranServ along with a group of se­nior bankers, who have a wealth of ex­pe­ri­ence in the pay­ment sec­tor. The com­pany is co-founded by San­deep Ghule, Aditya Gupta and Amar Habibul­lah. The com­pany’s so­lu­tions are de­signed well, in­te­grat­ing a con­sumer-cen­tric ap­proach and are easy to use. They en­able their cus­tomers in e-com­merce, de­vel­op­ers, on-de­mand com­pa­nies and so on… to launch quickly by sim­pli­fy­ing pay­ment gate­way in­te­gra­tion.

Dig­i­tal Wal­let Suite

—Anish Williams C0-Founder & CEO TranServ’s spe­cial­iza­tion spans across end-to-end pay­ment pro­gram man­age­ment so­lu­tions, help­ing In­dia Inc. and con­sumers at large en­gage in cash free trans­ac­tions. The com­pany’s prod­uct range com­prises dig­i­tal wal­lets, pre­paid cards, mo­bile vir­tual cards, co-branded wal­lets, and cor­po­rate ex­pense man­age­ment so­lu­tions.

“We have a prod­uct suite for busi­nesses that lever­age easy APIs to al­low our part­ners to col­lect and dis­burse pay­ments ef­fi­ciently in ad­di­tion to driv­ing greater con­sumer en­gage­ment. Transerv’s API-based wal­let so­lu­tions are cur­rently be­ing used by sev­eral lead­ing busi­nesses such as BookMyShow, Askme­bazaar. com, Portea and Crownit, as well as a host of smaller mer­chants and Face­book stores,” says Williams.

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