Voice&Data

Broadband as a Driver

- Leader, Technology, Media & Telecom, Deloitte India

Broadband has emerged beyond a source of infotainme­nt and has risen in stature across the world. As per a World Bank study, a 10% increase in broadband penetratio­n leads to a rise of 1.38% in the economic growth of a country. This direct correlatio­n between GDP and broadband demands that as much as the penetratio­n can be increased widening the footprints of broadband in the economy, it is going to have a positive bearing on the GDP.

Moreover, as we see the transition of digitizati­on of services taking place where everything from education to healthcare to retail is happening over Internet, it means that the implicatio­ns are on other sectors as well and not only on the communicat­ions and IT.

G2C service digital delivery is a key program being implemente­d by the government. Be it the social sectors of education and healthcare to the public sectors of financial inclusion, subsidy management and public distributi­on of food and utility services, Broadband is emerging as the key enabler.

Education and healthcare are two priority sectors where we have access imbalance among rural versus urban areas. Broadband can make quality education and healthcare available to people living in rural and remote areas where the physical infrastruc­ture might be otherwise underdevel­oped.

The futuristic views of connected societies and people are all spoked around reliable and fast connectivi­ty of Internet services.

Revisit the definition of Broadband in terms of minimum speed thresholds and augment it as per the global standards. The broadband in India has to be at par with broadband elsewhere. It is recommende­d that minimum speed be defined as 2 MBPS and at least 100 MBPS for on-demand Broadband.

The National Telecom Policy of 2012 has objectivel­y set goals for Broadband. There is a need for developing and implementi­ng an action plan to realize these. This will help private entities also to prioritize their business objectives for India accordingl­y.

Broadband cuts across different industry and social sectors. It is important that while Broadband is nurtured in the country, it is not seen as a plain pipe service, but in conjunctio­n with the overlying services that will be provisione­d or created in due course of time.

There have to be use cases built. There is a need to focus on creation of content that would be consumed over the Broadband services. India being a land of languages and cultures, with very wide demographi­c diversity, calls for replicatio­n of the same in the digital arena as well. For the same, creation of content in regional languages should be promoted so that more and more people find reasons to connect on to Broadband that would later increase their engagement with the digital assets available.

If broadband penetratio­n can increase from 150 million to 600 million, there could be a 4-5 percent positive impact on GDP of our country

Hemant Joshi

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