Voice&Data

PayU India too rides the demonetiza­tion wave

- Lionel Alva

To accept payments through FreeCharge, one needs to download the FreeCharge app on mobile, create an account and register as a merchant through the account section by providing some basic details. Post registrati­on, the merchant can accept payments through FreeCharge in four modes – send money to people using merchant’s phone number, using on-the-go pin if the merchant has a POS machine, by scanning the customer’s QR code in his FreeCharge app or by getting his unique QR code scanned through the consumer’s FreeCharge App. PayU India also launched an aggressive campaign to support merchants through two of its disruptive products: PayUmoney Seller App and Sellfie. These mobile apps, according to the founders of PayU, are very well positioned at rescuing the merchants’ business from the current challenges, by enabling them to accept payments digitally.

Merchants can download the PayUmoney Seller App from Google or App store and get activated in 2 mins. They can then create bills and send the link to consumers via Whatsapp, Email, SMS or other apps. The consumers, in return can use the link to pay via credit or debit card and net-banking. Whether it’s a customer walking into the store or a delivery boy standing at customer’s doorstep, the app makes it possible to seamlessly accept payments.

Sellfie is another product from PayU for small merchants or even consumers who probably operate out of their homes and sell on social media channels like FB/Instagram/Twitter. With Sellfie, the merchant can simply click a picture of their product and share the same with their network on social media or Whatsapp. The interested users can ask questions to merchant and then pay for the product digitally via the same link.

The PayUmoney Seller App can be downloaded from app stores of Apple or Android in two steps, and helps the businesses go digital and accept payment via credit card, debit card and NEFT transfers via Internet banking. Sellfie would come to the aid of sellers utilizing social media networks like Whatsapp, Instagram, Facebook, etc., to push their products. lionela@cybermedia.co.in

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