Mo­biK­wik to achieve 10bn GMV by 2017

Voice&Data - - ANALYSIS -

Mo­biK­wik has wit­nessed an over 40% increase in app down­loads within less than 18 hours of the an­nounce­ment of Rs 500/ Rs 1,000 cur­rency notes be­ing with­drawn. Ad­di­tion­ally, user traf­fic and mer­chant queries went up by 200% among its over 35 mn users. The com­pany has also re­vised its busi­ness tar­gets and tar­gets to achieve a GMV of 10 bn by 2017.

It is fur­ther pro­mot­ing adop­tion by of­fer­ing 0% TDR for all un­or­ga­nized off­line mer­chants. Mo­biK­wik has over 100,000 mer­chants on its plat­form in­clud­ing Big Bazaar, Big Bas­ket, Gro­fers, Ezone, Domi­nos Croma, Pan­taloons, Star Bazaar, Oyo Rooms, MakeMyTrip, Swiggy, FoodPanda and ZopNow.

The com­pany has many firsts to its credit, in­clud­ing the Nearby ser­vice by which users can lo­cate out­lets where Mo­biK­wik e-wal­let is ac­cepted within the app and cash load­ing for mo­bile wal­let through both cash pick-up and cash de­posit.

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