Sports app Ludusz launched

Ludusz, one of India’s first service qualitybased sports opportunity platform was launched in New Delhi. The application has been in the testing mode for the last two months. Conceptualized and funded by FMCG technology veteran Pronoy Roy (ex-IT Director (Global) Reckitt Benckiser Group Plc.), the platform aims to bring about a lifestyle change among people across age groups with a focus on delivering health through sports.

Ludusz aims to reach 5 cities in India, targeting an inroad of 1 million customers in FY18.

“The product focuses on providing customers with convenient, accessible and affordable opportunities to engage in sports and sports related activities. Though there are multiple sports aggregators in the market today, they have little or no focus on quality. Ludusz is set to revolutionize the market with its three-pronged approach - convenience, accessibility & affordability,” the statement said.

“The operating model of the product is based on enabling opportunities via Geo Located Sports, with a list of certified coaches and venues. This is supplemented by a Personal development tracker / manager along-with a combination of convenience features which will guide the customer to make the optimum choice,” it said.

The product is co-funded by FMCG sector veterans, Pronoy Roy, Nakul Sharma – former management executive with cosmetic and beauty products giant L’oreal and Karunesh Mukherjee – a veteran in the field of training and development for Godphrey Phillips.

The platform addresses this market void and provides end users highly convenient opportunities to engage, while ensuring certain quality checks and balances. The application shall be predictive, and will provide the best recommendations using cutting edge analytics basis shared data points changing the way end users engage with health and fitness activities.