AI-pow­ered junk im­age clean­ing app Siftr draws global at­ten­tion

Siftr’s magic clean­ing app analy­ses all photos in a jiffy and sep­a­rates the junk from the pic­tures...

Voice&Data - - CONTENT -

Ar­ti­fi­cial In­tel­li­gence is be­ing ex­ploited in ways that can po­ten­tially ease one’s tech­nol­ogy-en­abled life. Here is one that will per­haps help each one of us. A Noida-based start-up Siftr Labs claims to have de­vel­oped an in­sanely pow­er­ful ar­ti­fi­cial in­tel­li­gence plat­form, which will end all wor­ries about or­ga­niz­ing photos and videos. Memes, for­wards, un­wanted im­ages, screen­shots and all other junk im­ages that your What­sApp lit­ters in your smart­phone gallery can just be deleted with Siftr’s Magic Clean­ing App. Siftr’s AI-pow­ered apps an­a­lyse all photos in a jiffy and quickly sep­a­rates the junk from the pic­tures that need to be re­tained.

While work­ing at Adobe, young en­tre­pre­neur Romil Mit­tal along with his col­league Mayank Bhagya, no­ticed that with mo­bile cam­eras im­prov­ing in qual­ity, and so­cial and mes­sag­ing net­works be­com­ing pop­u­lar, there was a spike in the num­ber of pic­tures be­ing clicked by ev­ery user. As a re­sult, on an av­er­age smart­phone users were stor­ing 2,000 and more im­ages on their de­vice. Added to this for­warded im­ages and videos via var­i­ous mes­sen­ger groups were also pil­ing on the user’s phone mem­ory. “The prob­lem that most users face was that of los­ing mem­ory space too fast. Both of us wanted to use our skills and un­der­stand­ing of AI to solve this prob­lem, as to our knowl­edge there was no com­pany in In­dia that could delete im­ages us­ing Ar­ti­fi­cial In­tel­li­gence,” says Mit­tal elab­o­rat­ing on how the idea of Siftr Labs was con­ceived. Siftr is lo­cated in Noida, UP.

“In our con­ver­sa­tions, we started dis­cussing the pos­si­bil­ity of such a prod­uct and its work­ings. Once we felt we were ready to ded­i­cate our­selves full time to build­ing such a busi­ness, we quit our jobs at Adobe and launched Siftr in 2015 to solve ev­ery im­age man­age­ment prob­lem of end users and pro­fes­sion­als in the cre­ative field,” says Mit­tal.

As the idea got rolling, Mit­tal and Bhagya in­ducted peo­ple within their net­work, who were ex­cited to build a first-of-its-kind prod­uct and in no time they were able to at­tract some great

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.