Ze­bron­ics: Value for Money

Voice&Data - - SMART PHONES -

Chen­nai-based Ze­bron­ics is plan­ning to ex­pand its re­tail net­work and also cre­ate demo stores to show­case its ex­ten­sive range of mo­bile ac­ces­sories. The com­pany has prod­ucts like power banks, ear­phones, head­phones, BT head­sets, Portable speak­ers that are truly multi-func­tional. It has 31 of­fices and 128+ ser­vice cen­ters across In­dia and 50000+ of di­rect and in­di­rect chan­nel part­ners, re­sellers mak­ing sure than Ze­bron­ics prod­ucts are avail­able in ev­ery nook and cor­ner of the coun­try. The dis­tri­bu­tion and chan­nel strate­gies of Ze­bron­ics are cus­tom­ized ac­cord­ing to the re­gion. B, C and D tier cities are the most im­por­tant mar­kets. The com­pany is try­ing to in­crease its foot­print even fur­ther in these cities by var­i­ous mar­ket­ing cam­paigns that are tai­lor­made for dif­fer­ent cities. In fact, the com­mon thread that runs through the Ze­bron­ics port­fo­lio is “value for money”. The brand tries to give the con­sumer best bang for the buck. The brand, Ra­jesh Doshi, Di­rec­tor, Ze­bron­ics In­dia re­veals, is known for their “de­signer” as­pect - premium looks, very good qual­ity, but at rea­son­able prices. Speak­ing of multi-func­tional prod­ucts, in­forms Doshi, “We have launched a 6 in 1 power charger called Es­teem, it is an all in one portable de­vice which is a wire­less speaker, an LED Torch, a Power Bank and also comes with cycle mount. It also has mul­ti­func­tion 3-in-1 ca­bles. We have recently launched a range of fab­ric fin­ish portable speak­ers that come in vi­brant col­ors that have multi-con­nec­tiv­ity op­tions. Our lat­est ZEB-PG20000PD is a fast charge power bank that has a dig­i­tal dis­play and a ca­pac­ity of 20000 mAh that can not only charge two de­vices at a time but charge them very quickly. We have an ex­ten­sive range of charg­ing ca­bles too.” The need for new tech­nol­ogy in power banks and mul­ti­func­tional en­abled ac­ces­sories is def­i­nitely what the con­sumer wants, feels Doshi. “We do a lot of mar­ket­ing ac­tiv­i­ties in ATL and BTL both for­mats. In ATL we have done ad­ver­tise­ments in me­dia, in­clud­ing on­line space, TV, print, and ra­dio and we have also done a lot of out­door brand­ing across cities. IN BTL, to cap­ture the younger crowd we as­so­ciate with schools, col­leges for their cul­tural fes­ti­vals on a pan In­dia ba­sis. Apart from that, we’re very ac­tive on so­cial me­dia with a strong fol­low­ing where we con­nect with our au­di­ence with en­gag­ing content. We also have ac­tiv­i­ties like ZEB-Con­nect, where we go to cor­po­rate of­fices and give the em­ploy­ees look and feel of our prod­ucts. “As a part of its cel­e­bra­tions, with ther brand com­plet­ing its 20th year in the mar­ket pres­ence, Ze­bron­ics also signed Bol­ly­wood Su­per­star Hrithik Roshan as a brand am­bas­sador.

rA­JEsH DOsHI, Di­rec­tor, Ze­bron­ics In­dia

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